I haven’t had an opportunity to post about anything related to increasing retail selling or spa training or therapists in the past two weeks because there’s been a lot going on. First we had to go to Laos to take care of our visa renewals. Read More
Yes, it’s just the day after Labor Day. But that’s why you need to get on this now.
If you manage a spa you probably look forward to the holiday season. That period from mid-November to January 5 is ripe with opportunity for selling. Beginning with Thanksgiving (hostess gifts) and concluding with Christmas, High Holidays and Kwanzaa this time should be a retail selling bonanza. Read More
In today’s competitive spa environment just performing a good service may not be enough. All therapists must be fully informed and prepared to offer the full range of products and services to make your guest’s experience extraordinary. Read More
Women and men between the ages of 25 to 34 are pretty glamorous people. They like to look and smell good. And they love to shop for the products which can help them get that way.
Consumer research firm Scarborough offers some interesting insight into the Millennials when it comes to making purchases. Among them:
Spa therapists need to understand that many millennials who get spa treatments come mentally prepared to buy. Read More
Remember when retail spa training was sexy?
Neither do I.
It’s scary, expensive and time consuming- – not sexy.
What if it were friendly, affordable and convenient?
That’s sexy! That’s why today I’m thrilled to launch “Increasing Your Retail Selling: An Online Training Class for Spa Managers“. Yes spa managers I’ve heard your call. Read More
Almost half of spa owners see no increase in their sales in the foreseeable future. Yes, according to the Professional Beauty Association (PBA) “60 percent of spa and salon owners are positive on growth, expecting to have higher retail sales in the next six months.” As for the other 40 percent — flat to declining.
What’s shocking to me is that 0.5% growth is now being called success. “Overall indicators and feedback from beauty professionals across the country continue to be positive and we remain optimistic that the beauty industry will continue this growth into 2015” says Steve Sleeper, Executive Director of the PBA.
Is retail sales a force of nature that can’t be controlled by man (or woman)?
Read More
My interview with international marketing expert Norm Bond. I discuss the ethnic client, customer service, the impact of social media, changing demographics and of course spa training.
To listen click here>>https://youtu.be/otcVaSbJ_C4
The first time that I had to give a public speech I began to cry hysterically. I also wet my pants.
I was four years old and in kindergarten.
Since that time I’ve had many jobs where public speaking came with the territory. It’s never been fun but I’ve gotten considerably better at it. When I worked for Verizon as a training manager, I attended a two day workshop on public speaking. I had an instructor who was able to create a safe emotional space for the attendees. He built such an atmosphere of support that it was almost painless to stand in front of the other 11 trainees and give a five minute presentation. People performed brilliantly during those two days. I wish I could remember his name, he was wonderful. Read More
The consumer is in the business driver’s seat like never before. Social media, mobile and digital devices have changed the rules of marketing and customer service. Many of the traditional practices of the hotel industry are liabilities when targeting the most rapidly growing consumer segment, read that as millennials.
Want to read more? Click Here>>>>http://linkd.in/1Nsss50