What new trends are we seeing in beauty retail amid the ongoing pandemic, and how are brands preparing for what is bound to be an unpredictable few months ahead?
December 5, 2020
September 10, 2020
The U.S. just celebrated Labor Day. The holidays will roll up quickly. That’s why you might want to think about this now. Read More
August 29, 2015
In today’s competitive spa environment just performing a good service may not be enough. All therapists must be fully informed and prepared to offer the full range of products and services to make your guest’s experience extraordinary. Read More
June 25, 2015
Moontide Consulting (MC) caught up with Norm Bond (NB) in Bangkok, Thailand and asked for his insights on the global spa industry and social media. We wanted to see if he could give us three social media facts that managers in the global spa industry need to know. Bond is widely recognized as an international authority on marketing. He’s also the author of “Web Traffic Decoded” and a frequent media guest having appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, and Black Enterprise Magazine.
So give a read and enjoy our exchange below.
MC: Social media (SM) is all I read about now. It’s everywhere. But if I’m a spa manager do I need to be concerned? Isn’t this a senior management area?
NB: Social media is an integral part of an entire organization. From the senior manager to the entry level employee to the front desk person. Because the nature of social media today is that everybody can be touched by it.