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Facts About Men’s Fitness Habits That Might Surprise You

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Mindbodyonline’s Bailey Clark drops hot knowledge about men’s health and what’s happening on the wellness front for 2021

Have you thought about how your wellness business resonates with men? If you have not prioritized them as a target audience in your marketing efforts, you will want to after reading this report.

In several wellness trend studies we’ve conducted this year (the 2021 Mindbody Wellness Index, a Return to In-person Wellness Study, and a Virtual Fitness Consumer Study) we discovered that 64% of men have increased their focus on health and wellness since the beginning of the pandemic (compared to 56% of women).

Read on to learn more about how men engage with health and wellness in 2021 and how your business can attract and retain them.

Exercise trends

Men report that they exercise because they want to feel good, be strong and fit, and live a long and healthy life. On the other hand, women exercise to control their weight, feel good, and feel better mentally. The most popular group workouts for men include weight and strength training, cardio machines, aerobics, and aerial workout.*

Men frequent gyms and boutique fitness studios more than women

Men love gyms and boutique fitness studios. Fifty-two percent of men exercise at a gym one time a week or more (versus 31% of women), and 40% of men exercise at a boutique studio one time a week or more (versus 21% of women).

Takeaways for your business

Incorporate messaging into your marketing and product strategy that appeals to the reasons that men exercise: feeling good, being strong and fit, and living a long and healthy life. We recommend testing out these messages in a way that aligns with your brand, and adjusting strategy as needed based on the results that you see.

Want to read more of Bailey’s article? Click here>> https://www.mindbodyonline.com/business/education/blog/what-rise-mens-health-and-wellness-means-wellness-businesses

Linda Harding-Bond
Linda Harding-Bond is shifting the paradigm on spa retail training. Her Express Online Retail Training Course is exactly what's needed for post-COVID-19 spa re-openings. Designed to bring your therapists' retail skills up to speed, it will quickly position retail as a robust alternate revenue stream. Linda has provided training for many world-class organizations including The Oberoi Group, St. Regis Hotel, Anantara Hotels & Resorts, Shangri-La Hotels, The Resort at Pedregal, GoldenEye Resort and Spa and Six Senses Resorts. She is author of "Listen, Engage, Sell!: The Foolproof Method for Increasing Spa Sales in 7 Days or Less" and "The New Esthy Handbook: an Essential Guide for Novice or Nervous Estheticians". Connect with her at Linda@Moontideconsulting.com .
Linda Harding-Bond

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