Tag personalization
Linda Harding-Bond
March 20, 2019
Last week a beauty industry friend from Philadelphia arrived in Thailand. I’ve been here for several years now and even though there are still new sights, sounds and aromas to experience, the original wonderment of it all has passed. Read More
Linda Harding-Bond
January 23, 2018
If you’re still wondering about the value of engagement and retail training take a look at what the experts say.
Smart hoteliers know they can’t afford to ignore the next generation of luxury travelers. Why? Because they are an economic force to be reckoned with. Read More
Linda Harding-Bond
January 11, 2018
A bird in the hand is worth two in the bush. That’s why as an “industry insider” I am constantly surprised at how spas and hotels continue to miss the obvious. The spa industry is losing millions in revenue from retail product sales. Obviously if you resolve that problem, a lot will begin to correct itself in the way of market share, customer and employee retention. Read More
Linda Harding-Bond
August 8, 2017
How Many Service Stars Does Your Spa Deserve?
Tags: engagement, five star, guest, ISPA2017, luxury, personalization, service, Stephanie Leger Training
This excellent article by Stephanie Leger defines the difference in levels of service from four to five star. Spas may look good and smell good but if your retail products are not moving it indicates a lack of engagement. What can you do differently? Read More
Linda Harding-Bond
June 28, 2017
Competition in the beauty sector is fierce, with spas and salons up against department stores and retail outlets for consumer sales. An obvious competitive advantage that we have over beauty counters are our therapists; trained licensed professionals with in-depth knowledge of skin and body. However, this advantage must be leveraged beyond mere product training. Read More
Linda Harding-Bond
August 21, 2016
I just finished reading Day Spa Association’s Retail Sales Snapshot Report for 2016.
Sales are up. However, if your retail to service sales were from 0-20% you only saw a maximum of 3% growth in 2015. Read More
Linda Harding-Bond
August 13, 2016
Wellness tourism is projected for an 11 percent compound annual growth rate through 2020, according to Technavio analysts. Primary wellness tourists traveling internationally outspend the average international tourist by at least 60 percent, signaling a growing and valuable revenue stream for hotels.
The growth of Southeast Asia, namely Malaysia, Indonesia and Vietnam, is also projected to fuel the market. Read More
Linda Harding-Bond
June 19, 2016
I worked at a top spa in Philadelphia for ten years. We carried a total of ten skin care lines. I had used them all and was totally in love with maybe six. I could talk for hours about their benefits and the differences between what each product offered.
At that time therapists at the spa were averaging around $3,500 per month in retail product sales. I spoke with the spa manager last week who told me that figure has increased to $5000. That’s the impact of time and experience.
Many of you might assume that high pressure tactics are being used to sell, the clients are outrageously wealthy or the products are overpriced. Read More
Linda Harding-Bond
May 20, 2016
Do you believe that every customer deserves a great experience? Your quiet, somewhat shy therapists are well skilled in treatments. They can perform a perfect massage or facial. They diligently attend product training and know the ingredients contained in your retail offerings. Read More
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