January 26, 2019
Are Spa Managers Blocking Retail Sales?
I started my year out with a bang, training at one of the top spa organizations in Thailand. Most therapists are introverts but in parts of Asia it can be particularly challenging. Read More
September 25, 2018
How Affirmations Can Inspire Your Retail Sales
Babies crying, arguments with boyfriends, moody girlfriends, buses running late, rude counter people. These are among the things that we deal with before work. When you’re employed as a spa therapist and expected to project a zen demeanor while soothing and calming others, it may be a challenge.
August 22, 2018
Supercharged Spa Consultations that Boost Sales
August 8, 2018
Getting Smart With Spa Consultations
Last week I received a request for therapist training from the spa director of a world renown Five-star hotel spa.
As always, I asked for her therapist retail sales report from the past month. Here are the results: Read More
July 10, 2018
Are Spa Managers Enabling Cluelessness?
As a retail trainer, I’ve noticed that therapists are allowed to be clueless when it comes to their earning power.
I’ll explain: Read More
June 15, 2018
Update-How 4 Days Can Increase Your Spa Retail Sales Forever!
One of the biggest considerations for spa managers is training. Particularly with therapist retail training they always ask , “Is it worth it?” “Will the results justify the expenditure from my budget allowance?”
Recently I completed retail training at another Five-Star resort in the Philippines. The training was completed in just four days and required 4 hours each day for 16 therapists.
After training I monitored the therapist’s product sales for three weeks.
Here are the results, pre-training and one week post-training and final week. Look at the difference. Read More
April 21, 2018
“Opening the Conversation”-an excerpt from The Engaged Therapist
One of the biggest shortcomings of spa therapists is that they are not proactive or responsive in initial consultation interviews. Read More
April 18, 2018
The Surprising Reason Introverts Are Better At Sales
Still trying to justify retail training for your quiet spa therapists? Read this insightful article by Geoffrey James from INC magazine.
The stereotype of a successful salesperson is an extrovert who sells anything to anybody. He (or, less commonly, she) charms customers so thoroughly that they sign on the dotted line before they know what hit them. Read More
March 26, 2018
The Shocking Truth about Wellness Retail Sales
Excerpt from The Engaged Therapist: How Spas Can Increase Retail Sales Now and Forevermore
Currently, wellness facilities and concepts are growing both independent of and across the landscape of spa. Millions of dollars are being spent creating new spaces and programs to enhance mental, emotional, physical and spiritual well-being.
But when I peep behind the curtain, I see with few exceptions, that the gate-keepers and their outlook toward therapist training hasn’t changed. See the chart below: Read More