Tag disrupting

Tag disrupting

Why Most Spa Websites are Losing Money and Damaging the Brand

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Article written by Norm Bond, Digital Marketing Manager for Moontide Consultants.

Digital technology is increasingly disrupting industries outside of the tech world.

Part of the reason why is that there has been a fundamental change in how people communicate. Attention spans are shorter. Mobile devices are abundant. And yet people still want the personal touch. They will reward brands and companies that make them feel special. Read More

How the Consumer-Led Economy is Disrupting the Hotel Industry

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The hotel and spa industries are being challenged by social media and their newest largest consumer group, Millennials. Here, marketing expert and social media influencer Norm Bond gives us his views on the current state of affairs; 
The hotel industry is being disrupted. Of course we know about Airbnb but they may actually be the least of the industry’s problems. The real challenge is changing the culture of a business sector that has experienced tremendous success. History shows it’s difficult and the result is that former household names may go the way of Borders Books. In today’s digital age we’ve seen this dynamic play out in publishing, music, and even the electronics retail industry as with the 94-year-old brand Radio Shack.
millennials w iphonesThe consumer is in the business driver’s seat like never before. Social media, mobile and digital devices have changed the rules of marketing and customer service. Many of the traditional practices of the hotel industry are liabilities when targeting the most rapidly growing consumer segment, read that as millennials.
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