Nobody loves success more than a successful business. After all, the positive outcome of foresight, great products, services, communication and meticulous planning is a beautiful thing.
But if there’s anything the uncertainty of 2020 has taught us, it’s how difficult it is to plan. This is true for every customer facing business right now from restaurants to auto dealerships to hospitality.
(NOTE: If You Want Spa Customers Back Put Yourself In Their Slippers, is the last post in our 4-part series on “How Coronavirus Should Impact the Way Spas Do Business”)
In Part One of the series, we examined the projected 4.6 million job loss in the hospitality industry. Travel spending is also expected to decline to the tune of $355 billion dollars. Read More
Almost half of spa owners see no increase in their sales in the foreseeable future. Yes, according to the Professional Beauty Association (PBA) “60 percent of spa and salon owners are positive on growth, expecting to have higher retail sales in the next six months.” As for the other 40 percent — flat to declining.
What’s shocking to me is that 0.5% growth is now being called success. “Overall indicators and feedback from beauty professionals across the country continue to be positive and we remain optimistic that the beauty industry will continue this growth into 2015” says Steve Sleeper, Executive Director of the PBA.
Is retail sales a force of nature that can’t be controlled by man (or woman)?
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It is really amazing how often training is conducted at spas without first seeking input from therapists on what they actually need. For many spas, training is delivered yearly (if that) without variation or assessment of the areas where the therapists fail to deliver.
Also training is often thought of as a disruption so the attitude of “lets just get through it” prevails. To get the best ROI, perform a needs analysis before investing time and money on training.
This article from enterpriseref.com speaks to this issue. Read More
If you read our blog or follow us on Facebook, you already know a lot about us. But we want to take some time to get to know all of you! Each week we will be featuring a different small business or entrepreneur. This week Bon Accord Creative is meeting Linda Harding-Bond from Moontide Consulting. Read More