It is common knowledge that many spas are laying off management in an effort to reduce expenditures. What I discovered from conversations with industry friends is that often they are replacing spa managers with senior therapists and desk personnel. Read More
December 4, 2019
Retail training costs money but there is probably no better investment for a spa to make. Still, convincing senior management and the financial department to fork over the amount needed to bring your staff up to speed can be tough. So one would assume that once the funds are secured proper preparation would be done to ensure a positive outcome.
But amazingly, that doesn’t always happen. It’s almost as though the training itself is anti-climatic. Read More
November 18, 2019
For the past several months I’ve been traveling around the United States teaching spa managers and therapists how to increase their retail sales. I was thrilled and honored to conclude my U.S. visit as a speaker and instructor for Biologique Recherche’s East Coast Conference in Florida. Read More
May 13, 2019
April 4, 2019
If you haven’t read the brilliant article Spas vs. big E-tail by Vivienne O’Keeffe your’re missing out. Here’s an excerpt: Read More
January 26, 2019
I started my year out with a bang, training at one of the top spa organizations in Thailand. Most therapists are introverts but in parts of Asia it can be particularly challenging. Read More
November 16, 2018
October 12, 2018
Want your therapists to sell more retail products? Make sure they know what’s on your shelves.
In many spas, only estheticians are expected to recommend home care. Many LMT’s couldn’t tell you what’s in your retail area if their lives depended on it. Read More
October 3, 2018
Spa and wellness is one of the fastest growing industries in the world. And massage franchises are keeping stride with the growth. It can be one of the best business investments entrepreneurs can make.
September 25, 2018
Babies crying, arguments with boyfriends, moody girlfriends, buses running late, rude counter people. These are among the things that we deal with before work. When you’re employed as a spa therapist and expected to project a zen demeanor while soothing and calming others, it may be a challenge.