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Linda Harding-Bond
September 9, 2015

How to make money at your spa during holiday season

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Yes, it’s just the day after Labor Day. But that’s why you need to get on this now.

If you manage a spa you probably look forward to the holiday season. That period from mid-November to January 5 is ripe with opportunity for selling. Beginning with Thanksgiving (hostess gifts) and concluding with Christmas, High Holidays and Kwanzaa this time should be a retail selling bonanza. Read More

Linda Harding-Bond
August 29, 2015

Why Giving Your Customers What They Want May Not Be Enough

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In today’s competitive spa environment just performing a good service may not be enough. All therapists must be fully informed and prepared to offer the full range of products and services to make your guest’s experience extraordinary. Read More

Linda Harding-Bond
August 26, 2015

Why Your Massage Therapists Don’t Want to Sell

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For many therapists in the spa industry, retail selling has negative connotations. Some massage therapists consider their vocation to have roots based in spirituality. They don’t think that commerce should enter into the process. “Render under to Caesar the things that are Caesar’s….”  Others have expressed discomfort with the idea that as health care providers making a product recommendation may be crossing their line of authority.  Read More

Linda Harding-Bond
August 18, 2015

Why Millennials Will Force Spas to Step Their Game Up

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Women and men between the ages of 25 to 34 are pretty glamorous people. They like to look and smell good. And they love to shop for the products which can help them get that way.

Consumer research firm Scarborough offers some interesting insight into the Millennials when it comes to making purchases. Among them:

  • 65% of millennials like to compare prices across different sites before purchasing
  • 34% say going online is one of their favorite things to do in their free time
  • 51% agree that being able to customize an item makes them more likely to purchase

Spa therapists need to understand that many millennials who get spa treatments come mentally prepared to buy. Read More

Linda Harding-Bond
August 11, 2015

New Retail Spa Training Class Brings Sexy Back

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Remember when retail spa training was sexy?

Neither do I.

It’s scary, expensive and time consuming- – not sexy.

What if it were friendly, affordable and convenient?

That’s sexy! That’s why today I’m thrilled to launch “Increasing Your Retail Selling: An Online Training Class for Spa Managers“. Yes spa managers I’ve heard your call. Read More

Linda Harding-Bond
July 28, 2015

Five Hidden Gems on Pulse, to Sharpen Spa Performance

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 Spa and beauty industry people.  You know who you are. You’re always consumed with handling staff or customers or both. Rarely do you  have time to peruse the articles on LinkedIn’s Pulse for news that might  impact how you conduct business. But as an information junkie, I do.  So here in a roundup are excerpts from five articles that I’ve read in the past week which gave me pause.  They might do the same for you. Read More

Linda Harding-Bond
July 22, 2015

Do Your Spa Employees Need Refreshing?

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By 2018 the spa industry is projected to grow by 40%. A new regime of employees with fresh skills and talents, but not necessarily experience will enter the workforce. Meanwhile many existing employees struggle with the initial skills they learned from school or knowledge gleaned from product training.

Is refresher training for employees overrated? Hakeem Adebiyi of V-Creative says there is a school of thought out there that doesn’t see the value of teaching employees concepts they have already been introduced to. There is a lot of value in the refresher course though. For starters, here are two benefits of the refresher course. Read More

Linda Harding-Bond
July 17, 2015

Grandmom Knows Best: Five Tips for Delivering a Perfect Spa Experience

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People are hungry for love, affection and attention. Any good spa manager and therapist knows this. As a therapist, I would measure my effectiveness, not by tips but by the amount of daily hugs I received from my clients. If none were forthcoming it worried me; what could I have done better?

I think that going to a spa should be like a visit to your grandparent’s home. Here are five things that my Grandmom did which made me feel special. Apply them with your own clients and watch your wait list grow. Read More

Linda Harding-Bond
July 14, 2015

You Can’t Put Lipstick On Declining Spa Sales

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Almost half of spa owners see no increase in their sales in the foreseeable future. Yes, according to the Professional Beauty Association (PBA) “60 percent of spa and salon owners are positive on growth, expecting to have higher retail sales in the next six months.” As for the other 40 percent — flat to declining.

What’s shocking to me is that 0.5% growth is now being called success. “Overall indicators and feedback from beauty professionals across the country continue to be positive and we remain optimistic that the beauty industry will continue this growth into 2015” says Steve Sleeper, Executive Director of the PBA.

Is retail sales a force of nature that can’t be controlled by man (or woman)?
Read More

Linda Harding-Bond
July 3, 2015

How the Consumer-Led Economy is Disrupting the Hotel Industry

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The hotel and spa industries are being challenged by social media and their newest largest consumer group, Millennials. Here, marketing expert and social media influencer Norm Bond gives us his views on the current state of affairs; 
The hotel industry is being disrupted. Of course we know about Airbnb but they may actually be the least of the industry’s problems. The real challenge is changing the culture of a business sector that has experienced tremendous success. History shows it’s difficult and the result is that former household names may go the way of Borders Books. In today’s digital age we’ve seen this dynamic play out in publishing, music, and even the electronics retail industry as with the 94-year-old brand Radio Shack.
millennials w iphonesThe consumer is in the business driver’s seat like never before. Social media, mobile and digital devices have changed the rules of marketing and customer service. Many of the traditional practices of the hotel industry are liabilities when targeting the most rapidly growing consumer segment, read that as millennials.
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