As a spa trainer and consultant I do a lot of information gathering. Two of my sources are LinkedIn’s Pulse magazine and articles on Twitter. Twitter’s information is in real time, fast moving and can be customized to appeal to specific demographics. It makes me wonder why more C-Suite executives from the hospitality industry aren’t using Twitter to reach a broader audience.

According to Leslie Gaines-Ross of Weber Shandwick, a recent analysis in Harvard Business Review, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media.

None of those companies include hotel groups. Indeed when trying to find CEO’s from that sector who tweet, I was able to locate only three; Greg Marcus of Marcus Hotels, Mark Hoplamazian of Hyatt Hotels and of course Sir Richard Branson, Virgin Hotels.

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