I haven’t had an opportunity to post about anything related to increasing retail selling or spa training or therapists in the past two weeks because there’s been a lot going on. First we had to go to Laos to take care of our visa renewals. Read More
Cannabis aka marijuana prohibition is entering its 78th year in the United States. But attitudes toward the plant are changing. Compared to 1968 when only 12% of the population supported legalizing marijuana, today the majority supports legalization.
Earlier this year I was very surprised to read that spa and wellness authority Spa Finder had listed “Cannabis: New spa and wellness connections” as their number two trend for 2015. Read More
Yes, it’s just the day after Labor Day. But that’s why you need to get on this now.
If you manage a spa you probably look forward to the holiday season. That period from mid-November to January 5 is ripe with opportunity for selling. Beginning with Thanksgiving (hostess gifts) and concluding with Christmas, High Holidays and Kwanzaa this time should be a retail selling bonanza. Read More
We all know that staff training is best practice for any organization. But maybe you’re having a tough time convincing your senior manager or even yourself. Here in just 10 seconds are the top 10 reasons that you should invest in your staff:
Selling 2 products increases customer retention by 60%
Trained therapists can contribute up to 20-40% from retail profits
Customer engagement and retail sales brings customers back
Online retail sellers and mega beauty emporiums are capturing your market share
Therapists who don’t recommend products aren’t performing a full service
79% of employees list training as their top priority
Products have a higher profit margin than services
Selling retail strengthens therapist’s consultative & diagnostic abilities
A positive customer experience results in better social media reviews
Senior management will be thrilled with increasing profits
In today’s competitive spa environment just performing a good service may not be enough. All therapists must be fully informed and prepared to offer the full range of products and services to make your guest’s experience extraordinary. Read More
For many therapists in the spa industry, retail selling has negative connotations. Some massage therapists consider their vocation to have roots based in spirituality. They don’t think that commerce should enter into the process. “Render under to Caesar the things that are Caesar’s….” Others have expressed discomfort with the idea that as health care providers making a product recommendation may be crossing their line of authority. Read More
Women and men between the ages of 25 to 34 are pretty glamorous people. They like to look and smell good. And they love to shop for the products which can help them get that way.
Consumer research firm Scarborough offers some interesting insight into the Millennials when it comes to making purchases. Among them:
Spa therapists need to understand that many millennials who get spa treatments come mentally prepared to buy. Read More
Remember when retail spa training was sexy?
Neither do I.
It’s scary, expensive and time consuming- – not sexy.
What if it were friendly, affordable and convenient?
That’s sexy! That’s why today I’m thrilled to launch “Increasing Your Retail Selling: An Online Training Class for Spa Managers“. Yes spa managers I’ve heard your call. Read More
As a spa trainer and consultant I do a lot of information gathering. Two of my sources are LinkedIn’s Pulse magazine and articles on Twitter. Twitter’s information is in real time, fast moving and can be customized to appeal to specific demographics. It makes me wonder why more C-Suite executives from the hospitality industry aren’t using Twitter to reach a broader audience.
According to Leslie Gaines-Ross of Weber Shandwick, a recent analysis in Harvard Business Review, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media.
None of those companies include hotel groups. Indeed when trying to find CEO’s from that sector who tweet, I was able to locate only three; Greg Marcus of Marcus Hotels, Mark Hoplamazian of Hyatt Hotels and of course Sir Richard Branson, Virgin Hotels.
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Spa and beauty industry people. You know who you are. You’re always consumed with handling staff or customers or both. Rarely do you have time to peruse the articles on LinkedIn’s Pulse for news that might impact how you conduct business. But as an information junkie, I do. So here in a roundup are excerpts from five articles that I’ve read in the past week which gave me pause. They might do the same for you. Read More