What I observed pre-pandemic and even now with online coaching is that therapists are still uncertain of their power and the expertise that they bring to the table.
It’s so important for them to realize that spa treatments were missed. No amount of online purchases can replace the ambience of walking into a spa and one on one experience that knowledgeable touch and personalized care provides. Read More
Millions of people found themselves laid off, furloughed or fired as a result of the global pandemic. New ideas are the currency of many who seek to monetize their time freedom and bring their vision to the market. People connect to emotions first then words. Having the ability to project your feelings helps ideas and products sell better.
Author Linda Harding-Bond said, “The person who is first to market with an idea is often the winner. Stage fright should never kill a dream.” In her new book she details 6 practical steps that anyone can take to conquer stage fright and become a more powerful presenter. Linda has the proof from practical experience.
Award-winning hotel groups and upscale brands hire her to help optimize retail sales and improve the communication skills of their staff around the world. Having operated from Bangkok, Thailand for the past seven years, Linda returned to the United States to pen The Quiet Presenter. She is excited to share her insight on how to create effective presentations with readers.
Spa services and procedures are considered luxury services, which most would expect to suffer during a recession. However, research has shown that cosmetic procedures actually perform well during times of economic uncertainty.
Whew! We can breathe easier. We made it to a new year, a vaccine is becoming available and the future is looking brighter. For many who work in the spa industry, the pandemic exposed procedural weaknesses.
It’s only when the tide goes out that you learn who has been swimming naked. -Warren Buffet
Smith Travel Research (STR) is a highly regarded hospitality analytics firm founded in 1985. In 2010, during the last recession, they performed a snapshot study of US trends in spa performance which was presented at SpaExec.
During that time the average retail dollar per treatment had risen from US$19 to $26 in just one year. STR vice president Jan Freitag said that the increase indicated that consumers might be substituting at-home spa experiences for expensive treatments in spa facilities. Read More
You might think that doing things the way they’ve always been done is best for your salon or spa. But with the winds of change blowing across global businesses, now may be the best time to introduce a new process.