Nobody loves success more than a successful business. After all, the positive outcome of foresight, great products, services, communication and meticulous planning is a beautiful thing.
But if there’s anything the uncertainty of 2020 has taught us, it’s how difficult it is to plan. This is true for every customer facing business right now from restaurants to auto dealerships to hospitality.
In the past month, the coronavirus (COVID-19) has caused a pandemic resulting in a reduced face to face commerce. The hospitality industry across the board has experienced a drop in occupancy and bookings. Read More
What makes you spend your hard earned money?
I buy when I need something specific. Other times it’s because the item will make me feel better, it appeals to my sense of aesthetics and in that moment I feel like I’ll love it forever.
As a trainer who instructs therapists on how to increase retail sales, my first stop is always the spa retail store. Read More
Recently I was sitting in the lobby of a neighborhood spa in Bangkok. I was the first person there and the therapists were still prepping their rooms so I had a chance observe front desk operations. It was nightmarish. Read More
Last week in Deauville, France I presented on the topic of Spa Retail Sales at the Biologique Recherche Worldwide Convention. I had an opportunity to speak with distributors and spa decision makers from over 90 countries. There was a great exchange of ideas but what stood out was that increasing retail sales is still a global challenge.
Here’s the backstory: The CEO of a well known massage club posted on LinkedIn that the emphasis of his company is “total body care”.
My response; “Total body care should include appropriate product recommendations which allow guests to extend their treatment and maximize results.
His lead therapist then responded to me by posting this comment,
Therein lies the gap of understanding. Even though I used the term appropriate product recommendations, in the therapist’s mind this translated to selling.
I see it all the time in my training journeys. Been there, done that, got a t-shirt.
As a Spa Manager, you may wonder how to get around this roadblock
At Moontide we’ve managed to crack the code. Check this out >>>> http://bit.ly/2ytMf4y
Contact me at Linda@Moontideconsulting.com or request a chat on Clarity. I’ll be happy to share how we achieve our fantastic results in the face of resistance.
Here is the backstory: The CEO of a well known massage club posted on LinkedIn that the emphasis of his company is “total body care”. Read More
Two weeks ago I conducted retail training for a Five-Star hotel spa. I just received the results of last week’s product sales and they’re quite good. Read More
My husband and I live in Bangkok, Thailand. As an international hub, there are lots of different restaurants to explore. Read More
As a retail trainer, I’ve noticed that therapists are allowed to be clueless when it comes to their earning power.
I’ll explain: Read More