I Did Not Go To School To Sell Products

“I Did Not Go To School To Sell Products”

Here is the backstory: The CEO of a well known massage club posted on LinkedIn that the emphasis of his company is “total body care”.

My response; “Total body care should include appropriate product recommendations which allow guests to extend their treatment and maximize results.

His lead therapist then posted this comment,

Therein lies the gap of understanding. Even though I used the term appropriate product recommendations, in the therapist’s mind this translated to selling, not heightened service.

Obviously many therapists feel this way, based upon retail sales results.

As a Spa Manager, have you managed to get around this?

We’ve managed to crack the code. >>>> http://bit.ly/2ytMf4y

Contact me at Linda@Moontideconsulting.com and let’s discuss. I’ll be happy to share how we achieve such fantastic results in the face of resistance.

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Linda Harding-Bond

President at Moontide Consulting

Linda Harding-Bond is shifting the paradigm on spa retail training. Her Express Online Retail Training Course is exactly what's needed for post-COVID-19 spa re-openings. Designed to bring your therapists' retail skills up to speed, it will quickly position retail as a robust alternate revenue stream. Linda has provided training for many world-class organizations including The Oberoi Group, St. Regis Hotel, Anantara Hotels & Resorts, Shangri-La Hotels, The Resort at Pedregal, GoldenEye Resort and Spa and Six Senses Resorts. She is author of "Listen, Engage, Sell!: The Foolproof Method for Increasing Spa Sales in 7 Days or Less" and "The New Esthy Handbook: an Essential Guide for Novice or Nervous Estheticians". Connect with her at Linda@Moontideconsulting.com .