Supercharge Your Business with E-Commerce
In the past month, the coronavirus (COVID-19) has caused a pandemic resulting in a reduced face to face commerce. The hospitality industry across the board has experienced a drop in occupancy and bookings. The spa industry has been hit hard due to the hands-on services it provides. However, the good news is that customers still need products and ways to resource them.
We recently opened an e-commerce store called Well, Sleep Relax https://wellsleeprelax.com/
During my last six years as a global retail trainer, I rarely visited a brick and mortar spa retail store that was stocked with a compelling range of wellness, sleep and relaxation products that so many guests want. It was frustrating, so I decided to take matters into my own hands. I filled Well Sleep Relax with products that I knew were in demand.
Companys like Ulta and Sephora are eating the spa industry’s lunch. Although we spend a minimum of 60 minutes with our guests, we’re missing the boat on two levels;
1. We’re not tuned in to the social conversation around what people are buying.
2. We don’t have a vehicle for guests to purchase after leaving the spa. What if they change their mind or want to replenish products?
But I had a third reason. When Norm and I decided to open our e-commerce store, we knew that many spa owners had thought about adding an online component but weren’t sure how to begin. What better way to share real-life knowledge and experience than by doing it ourselves?
We are offering a free 15-minute consultation to get you started.
I look forward to hearing from you.