What I observed pre-pandemic and even now with online coaching is that therapists are still uncertain of their power and the expertise that they bring to the table.
It’s so important for them to realize that spa treatments were missed. No amount of online purchases can replace the ambience of walking into a spa and one on one experience that knowledgeable touch and personalized care provides. Read More
Wearing masks has caused a decline in the use of lipsticks and foundations. More attention is now paid to cosmetics for the upper half of the face, like mascaras, brow enhancers and concealers. And most importantly, everyone is paying more attention to the health and wellness of their skin which bodes well for spas. Read More
Whew! We can breathe easier. We made it to a new year, a vaccine is becoming available and the future is looking brighter. For many who work in the spa industry, the pandemic exposed procedural weaknesses.
It’s only when the tide goes out that you learn who has been swimming naked. -Warren Buffet
Last week in Deauville, France I presented on the topic of Spa Retail Sales at the Biologique Recherche Worldwide Convention. I had an opportunity to speak with distributors and spa decision makers from over 90 countries. There was a great exchange of ideas but what stood out was that increasing retail sales is still a global challenge.