Most therapists who work in the spa industry are introverts. It doesn’t matter if they are in Bangkok, Thailand or the United States, they tend to be shy. It makes sense; what other personality type would elect to work in a darkened room, one on one with a minimal need for conversation. But even introverts want to be part of the group. Here, Jeff Hayden gives 5 tips on how to fit in. Read More
Once a month the CEO of a certain Five-Star resort company would return to the home office. A status meeting was always held. All vice presidents and middle management would attend either in person or via Skype.
On this particular day as we were waiting for the meeting to begin, he regaled us with a story of his visit to one of the company’s more remote locations. He said 18 hours on a plane had earned him an extremely stiff neck. Immediately upon arrival he’d booked a massage. In a luxurious hut with the ocean as a backdrop, he’d explained his problem to a therapist in detail. He opted for an add-on treatment of Thai herbal balls; heated poultices which are rhythmically applied to sore or stiff body points to promote blood flow. He’d also requested that a heated towel be placed around his neck for the first 10 minutes prior to treatment. >>>To read more click here>>huff.to/1GEycWV
My friend Cheryl developed a beautiful line of organic body products. She sent me samples and I was thrilled to discover that her creations where some of the best I’d ever used.
When it won a best new product of the year award in New York City, she and I celebrated with a champagne lunch. I remember screaming in delight when it was later selected as one of the swag bag items for the Emmy Awards. A Five-Star hospitality group in Asia began carrying her line at their chain of spas. Her product was unstoppable. Read More
Changing the way your therapists deliver customer service at your spa through training is no easy task. It is not for the weak or faint-hearted. Game of Thrones demonstrates the importance of having a strategic plan which will assist you in reaching your ultimate goal. Even then you may encounter unexpected resistance or roadblocks, but you’ll be better prepared to meet them head-on. Read More
As a spa professional I am often highly disappointed in the level of service delivered at Five-Star spas and resorts. I’m an American living in Bangkok, so I’m particularly sensitive to respecting the local culture.
However, it seems as though a trade-off has taken place which has allowed the universal “culture of spa” to be compromised. It seems to me that it’s been replaced by a lazy, non-caring apathy masquerading as customer service.
Read the rest of my article on Huffington Post>>http://huff.to/1S4gaTc
Recently the Global Wellness Institute projected a 42% employment growth in the spa industry by 2018. I don’t know about you but I find this absolutely mind-blowing. They reported;
“In 2013 the spa industry employed about 1.1 million spa therapists and 200,000 spa managers and directors. So it looks like it will need at least an additional 500,000 trained spa therapists and 80,000 experienced spa managers/directors (above those levels) by 2018.”-GWS Read More
Education never goes to waste. This is particularly true if you are currently working in the spa industry. The Global Spa and Wellness Summit has released staggering information about the growth of employment in our industry. Retail selling, customer engagement and social media training for therapists and management should be top agenda items to maximize revenue earnings. Whether delivered online or in house, spa training is a critical need .
Spa Industry Jobs to More Than Double from 2007-2018: from 1.22 Million to 2.72 Million
Asia-Pacific will add most spa jobs, at 250,000, from 2013-2018
Sub-Saharan Africa will see highest job percentage growth at 215 percent in those five years
Want more information? Click the link to Beth McGroarty’s article>>>http://bit.ly/1Ih8RTn
It is really amazing how often training is conducted at spas without first seeking input from therapists on what they actually need. For many spas, training is delivered yearly (if that) without variation or assessment of the areas where the therapists fail to deliver.
Also training is often thought of as a disruption so the attitude of “lets just get through it” prevails. To get the best ROI, perform a needs analysis before investing time and money on training.
This article from enterpriseref.com speaks to this issue. Read More
Anyone who is passionate about their work knows that it can be difficult to turn off sometimes. This is particularly true with customer service because good or bad, it’s always around us.
As a spa sales trainer I look everywhere for inspiration and the elusive key that will unlock the door to perfect service delivery. It’s doesn’t matter if I’m having dinner at a sky bar restaurant or buying a bag of freshly sliced fruit from a street cart vendor. I always notice how they deliver their service. Read More
