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2 Tips for Choosing High-Impact Education

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It’s  been said that there is comfort in familiarity. Many of us eat the same lunch every day,  wear the same colors and go to the same hair stylist for years (who never updates our look).   At work, we’ll use the same service providers and vendors mostly because;
 1. They’ve been around forever and it’s too much of a hassle to change.
2. You know where everything is located on their website. After all they never update it except for price hikes.
3. They’re best friends with the CEO of your company.

Sam-Villa-2015Recently  Sam Villa, internationally recognized artistic director for Redken 5th Avenue and founding partner of the Sam Villa line of tools shared his thoughts on how to select the best staff training.  Two of his ideas stood out;
“Use social media to research artists. Watch a few platform presentations on YouTube, check out artists on Facebook, follow them on Twitter and Instagram, see what they’re posting on Pinterest. If you feel motivated by an artist’s approach or philosophy, go see that artist in person.”
“Zero in on one skill at a time. If you want to upgrade your cutting or styling skills, attend hands-on workshops or take online courses that address that topic. Then practice, practice, practice.”

Nowadays there are a lot of spa consultants out there all pretty much espousing to provide training which gives great results. Many of them have been out there forever. On one occasion or another your company may even have used them.  So why aren’t your people performing better? Why are you still struggling to find answers and solutions to your problems?

As Sam pointed out, in 2015 we have the tools to perform painstaking due diligence before hiring a consultant.  When you enter their name in your computer’s search bar, what exactly do you get? Do they have a social and global  presence?

Everyone knows that information, like music wants to be free, (ask the folks at Tidal)  Is your vendor helping to support the spa industry aside from paid gigs? Are they,  like uber consultant Leslie Lyons providing their vast insights through constantly updated  blog-posts or are they only visible at high cost conferences? Do you find them interacting with young spa hopefuls or solely front and center with keynote speakers pushing their own agenda? How are they sharing their information? What do Google and  You Tube tell you?

And finally, would you really feel comfortable with this person training your staff? Are they credible and authentic and compassionate? Do they really listen to your concerns and provide you with options which save you and your company money?

Are they guaranteeing results?

If not, maybe it’s time to expand your circle.

Read the entire article: 5 Tips for Choosing High-Impact Education by Rosanne Ullman

Linda Harding-Bond
Linda Harding-Bond is shifting the paradigm on spa retail training. Her Express Online Retail Training Course is exactly what's needed for post-COVID-19 spa re-openings. Designed to bring your therapists' retail skills up to speed, it will quickly position retail as a robust alternate revenue stream. Linda has provided training for many world-class organizations including The Oberoi Group, St. Regis Hotel, Anantara Hotels & Resorts, Shangri-La Hotels, The Resort at Pedregal, GoldenEye Resort and Spa and Six Senses Resorts. She is author of "Listen, Engage, Sell!: The Foolproof Method for Increasing Spa Sales in 7 Days or Less" and "The New Esthy Handbook: an Essential Guide for Novice or Nervous Estheticians". Connect with her at Linda@Moontideconsulting.com .
Linda Harding-Bond

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