Tag customer engagement

Tag customer engagement

Why Coronavirus Should Impact the Way Spas Do Business – Part Two

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Part TwoEngagement, Energy, and E-Commerce

Change is inevitable. Growth is optional.”

                                                                                                                                            -John C. Maxwell

 

Right now most countries in the Western Hemisphere have not reached the peak of the coronavirus pandemic. We have no idea of what’s to come. What we do know is that directly or indirectly most areas of business will be impacted. Nothing will be as it was before. Smart companies will look ahead and talk about a future that includes diversification, introducing new products and discovering new markets. Read More

Why Gwyneth’s Goop Lab May Be Spa Goals

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Coronavirus or ‘Rona as many of us now call her, has knocked most of us for a loop. In the wake of the pandemic, hospitality will change the way it does business. And so will the spa industry. It has to. Read More

What No One Tells You About Customer Reviews

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MarktheSpaMan shared this piece from Bill Hartzer ‘s shocking article, about how positive customer reviews are ignored by most business owners.

If this is you, no worries. At the end I’ll tell you how to use this knowledge to blow your competition away. Read More

How to Spot a Spa Trend like a Kardashian

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Recently the Global Wellness Institute projected a 42% employment growth in the spa industry by 2018. I don’t know about you but I find this absolutely mind-blowing. They reported;

In 2013 the spa industry employed about 1.1 million spa therapists and 200,000 spa managers and directors. So it looks like it will need at least an additional 500,000 trained spa therapists and 80,000 experienced spa managers/directors (above those levels) by 2018.”-GWS Read More