There’s a lot of noise in the spa consulting marketplace today. Everyone has a product that they want you to buy. You sign up for various mailing lists to ensure that you receive their newest information first. But what about the 100 people on the list before you? Read More
When I first met Khun Kate we hit it off right away. She had just opened her anti-aging clinic in Bangkok around the same time that I’d launched my online retail training class. We spent two hours bonding over the topics of favorite vacations spots, anti-aging treatments and perfect customer service. Read More
Yes, it’s just the day after Labor Day. But that’s why you need to get on this now.
If you manage a spa you probably look forward to the holiday season. That period from mid-November to January 5 is ripe with opportunity for selling. Beginning with Thanksgiving (hostess gifts) and concluding with Christmas, High Holidays and Kwanzaa this time should be a retail selling bonanza. Read More
For many therapists in the spa industry, retail selling has negative connotations. Some massage therapists consider their vocation to have roots based in spirituality. They don’t think that commerce should enter into the process. “Render under to Caesar the things that are Caesar’s….” Others have expressed discomfort with the idea that as health care providers making a product recommendation may be crossing their line of authority. Read More
Women and men between the ages of 25 to 34 are pretty glamorous people. They like to look and smell good. And they love to shop for the products which can help them get that way.
Consumer research firm Scarborough offers some interesting insight into the Millennials when it comes to making purchases. Among them:
Spa therapists need to understand that many millennials who get spa treatments come mentally prepared to buy. Read More
Remember when retail spa training was sexy?
Neither do I.
It’s scary, expensive and time consuming- – not sexy.
What if it were friendly, affordable and convenient?
That’s sexy! That’s why today I’m thrilled to launch “Increasing Your Retail Selling: An Online Training Class for Spa Managers“. Yes spa managers I’ve heard your call. Read More
Spa and beauty industry people. You know who you are. You’re always consumed with handling staff or customers or both. Rarely do you have time to peruse the articles on LinkedIn’s Pulse for news that might impact how you conduct business. But as an information junkie, I do. So here in a roundup are excerpts from five articles that I’ve read in the past week which gave me pause. They might do the same for you. Read More
By 2018 the spa industry is projected to grow by 40%. A new regime of employees with fresh skills and talents, but not necessarily experience will enter the workforce. Meanwhile many existing employees struggle with the initial skills they learned from school or knowledge gleaned from product training.
Is refresher training for employees overrated? Hakeem Adebiyi of V-Creative says there is a school of thought out there that doesn’t see the value of teaching employees concepts they have already been introduced to. There is a lot of value in the refresher course though. For starters, here are two benefits of the refresher course. Read More
People are hungry for love, affection and attention. Any good spa manager and therapist knows this. As a therapist, I would measure my effectiveness, not by tips but by the amount of daily hugs I received from my clients. If none were forthcoming it worried me; what could I have done better?
I think that going to a spa should be like a visit to your grandparent’s home. Here are five things that my Grandmom did which made me feel special. Apply them with your own clients and watch your wait list grow. Read More
Almost half of spa owners see no increase in their sales in the foreseeable future. Yes, according to the Professional Beauty Association (PBA) “60 percent of spa and salon owners are positive on growth, expecting to have higher retail sales in the next six months.” As for the other 40 percent — flat to declining.
What’s shocking to me is that 0.5% growth is now being called success. “Overall indicators and feedback from beauty professionals across the country continue to be positive and we remain optimistic that the beauty industry will continue this growth into 2015” says Steve Sleeper, Executive Director of the PBA.
Is retail sales a force of nature that can’t be controlled by man (or woman)?
Read More