Digital Marketer and Social Media guru, Norm Bond drops knowledge on how to stay afloat with short funds:
Tough times bring out the best in entrepreneurs. Creativity thrives, energy is focused and new solutions emerge that benefit the audience. During the pandemic many business owners have been forced to abandon their dreams and close up shop. But others have managed to survive and even thrive. Read More
(NOTE: If You Want Spa Customers Back Put Yourself In Their Slippers, is the last post in our 4-part series on “How Coronavirus Should Impact the Way Spas Do Business”)
In Part One of the series, we examined the projected 4.6 million job loss in the hospitality industry. Travel spending is also expected to decline to the tune of $355 billion dollars. Read More
Coronavirus or ‘Rona as many of us now call her, has knocked most of us for a loop. In the wake of the pandemic, hospitality will change the way it does business. And so will the spa industry. It has to. Read More
If you’re a spa or salon owner, the following stats from Colleen Lemos will undoubtedly be news you can use. Check this out:
Looking for a great keynote speaker, presenter or panelist for your next event?
You’ve come to the right place.
NORM BOND is widely recognized as an international authority on marketing, sales, hospitality digital marketing, corporate diversity and multicultural issues. He authored the global eBook bestseller, Make Money Online with Holiday Marketing and Web Traffic Decoded, a highly popular eBook that is available on Amazon, Vook and other distributors. He currently resides in Bangkok, Thailand.
Called one of “The Most Powerful Influencers to Follow In Social Media“, he created NORMBOND & Associates as a strategic marketing and consulting firm.
A frequent media guest Bond has been interviewed and appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, Black Enterprise Magazine, The Philadelphia Inquirer, The Philadelphia Daily News, Inc. Magazine, The Michael Baisden Show and many other broadcast media.
His specific marketing experience includes broadcast media, print, radio, electronic communications and live events. He has conceptualized and produced corporate and promotional videos, customized DVD’s, and other digital media products.
Click HERE to read why Norm should speak at your next event.
As a spa trainer and consultant I do a lot of information gathering. Two of my sources are LinkedIn’s Pulse magazine and articles on Twitter. Twitter’s information is in real time, fast moving and can be customized to appeal to specific demographics. It makes me wonder why more C-Suite executives from the hospitality industry aren’t using Twitter to reach a broader audience.
According to Leslie Gaines-Ross of Weber Shandwick, a recent analysis in Harvard Business Review, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media.
None of those companies include hotel groups. Indeed when trying to find CEO’s from that sector who tweet, I was able to locate only three; Greg Marcus of Marcus Hotels, Mark Hoplamazian of Hyatt Hotels and of course Sir Richard Branson, Virgin Hotels.
Want to read more? Click here>>>http://huff.to/1IlBUU9
My interview with international marketing expert Norm Bond. I discuss the ethnic client, customer service, the impact of social media, changing demographics and of course spa training.
To listen click here>>https://youtu.be/otcVaSbJ_C4
The consumer is in the business driver’s seat like never before. Social media, mobile and digital devices have changed the rules of marketing and customer service. Many of the traditional practices of the hotel industry are liabilities when targeting the most rapidly growing consumer segment, read that as millennials.
Want to read more? Click Here>>>>http://linkd.in/1Nsss50
Moontide Consulting (MC) caught up with Norm Bond (NB) in Bangkok, Thailand and asked for his insights on the global spa industry and social media. We wanted to see if he could give us three social media facts that managers in the global spa industry need to know. Bond is widely recognized as an international authority on marketing. He’s also the author of “Web Traffic Decoded” and a frequent media guest having appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, and Black Enterprise Magazine.
So give a read and enjoy our exchange below.
MC: Social media (SM) is all I read about now. It’s everywhere. But if I’m a spa manager do I need to be concerned? Isn’t this a senior management area?
NB: Social media is an integral part of an entire organization. From the senior manager to the entry level employee to the front desk person. Because the nature of social media today is that everybody can be touched by it.
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