Our Blog

Our Blog

What No One Tells You About Customer Reviews

Tags: , , , , , , Digital Hospitality 360
featured image

MarktheSpaMan shared this piece from Bill Hartzer ‘s shocking article, about how positive customer reviews are ignored by most business owners.

If this is you, no worries. At the end I’ll tell you how to use this knowledge to blow your competition away.

According to recent research, only about 1.4 percent of local businesses, with a verified Google My Business listing, respond to reviews left about their business. Even less liked a Google review but ultimately didn’t even respond to the review. This recent research shows the sad state of Google Review responses. Local businesses, don’t feel that it is important enough to respond to Google reviews. (See illustration)

-2,000 5-star reviews left on Google My Business Listings.
-After 2 weeks, 28 local businesses replied to a review.
-8 companies liked the review left for them but did not reply to the review.
-12 companies liked the review and replied.
-8 companies replied but did not like the review.

These stats are shocking because the ability to connect with customers is sitting right in your lap and being ignored. Marketing is not as hard or expensive as you think. It begins with simply responding to a customer. That’s what keeps them coming back. This is true for Yelp, TripAdvisor or any other site customers use to rate your services. 

If you have positive reviews put them to good use with video. This is easy, inexpensive and sure to get the attention of millennial customers. 

Norm Bond, Digital Guru for Moontide Consulting has you covered. Watch this>>https://lnkd.in/gsXq-YW


Linda Harding-Bond
Linda Harding-Bond is shifting the paradigm on spa retail training. Her Express Online Retail Training Course is exactly what's needed for post-COVID-19 spa re-openings. Designed to bring your therapists' retail skills up to speed, it will quickly position retail as a robust alternate revenue stream. Linda has provided training for many world-class organizations including The Oberoi Group, St. Regis Hotel, Anantara Hotels & Resorts, Shangri-La Hotels, The Resort at Pedregal, GoldenEye Resort and Spa and Six Senses Resorts. She is author of "Listen, Engage, Sell!: The Foolproof Method for Increasing Spa Sales in 7 Days or Less" and "The New Esthy Handbook: an Essential Guide for Novice or Nervous Estheticians". Connect with her at Linda@Moontideconsulting.com .
Linda Harding-Bond

Related Posts