What No One Tells You About Customer Reviews
If this is you, no worries. At the end I’ll tell you how to use this knowledge to blow your competition away.
According to recent research, only about 1.4 percent of local businesses, with a verified Google My Business listing, respond to reviews left about their business. Even less liked a Google review but ultimately didn’t even respond to the review. This recent research shows the sad state of Google Review responses. Local businesses, don’t feel that it is important enough to respond to Google reviews. (See illustration)
-2,000 5-star reviews left on Google My Business Listings.
-After 2 weeks, 28 local businesses replied to a review.
-8 companies liked the review left for them but did not reply to the review.
-12 companies liked the review and replied.
-8 companies replied but did not like the review.
These stats are shocking because the ability to connect with customers is sitting right in your lap and being ignored. Marketing is not as hard or expensive as you think. It begins with simply responding to a customer. That’s what keeps them coming back. This is true for Yelp, TripAdvisor or any other site customers use to rate your services.
If you have positive reviews put them to good use with video. This is easy, inexpensive and sure to get the attention of millennial customers.