Spa retail’s biggest problem is a negative mindset. Therapists don’t believe it’s their responsibility to promote products. Managers don’t understand why therapists feel this way. They also don’t believe that therapists are offering products (and they’re correct). Lack of accountability is pervasive and sales reports tell the story. Read More
April 4, 2019
If you haven’t read the brilliant article Spas vs. big E-tail by Vivienne O’Keeffe your’re missing out. Here’s an excerpt: Read More
August 15, 2018
There are currently 32,930 vacant positions for therapists in the US spa industry and 1,030 for managers. Inspired by these findings from its annual Spa Industry Study, the International Spa Association (ISPA) Foundation commissioned PricewaterhouseCoopers (PwC) to conduct a global study to get underneath the reasons for the high number of vacancies. Read More
March 12, 2018
Gordon Tareta is the area director of spas for Marcus Hotels and the founder of spa consulting firm, Tareta Group International. His comment about Sephora particularly resonated with me because when I worked as an esthetician, Sephora was right down the street. I remember the spa owner telling us that it makes no sense for a client to leave our treatment room and purchase the same products somewhere else. Customer service was everything. Read More
September 26, 2017
When Lynne McNees, President at International SPA Association (ISPA) invited me to their conference in 2013, I never imagined that four long years later I would be part of the ISPA2017 professional development session lineup. Read More
August 8, 2016
The International Spa Association (ISPA) released its annual findings of spa industry financial indicators, reporting great news. Total revenue passed US$16 billion increasing from US$15.5 billion in 2014. Read More
October 12, 2015
As reported by Skin Inc magazine, The International Spa Association (ISPA) released its annual 2015 U.S. Spa Industry Study yesterday, covering details about the industry’s growth statistics, a picture of U.S. spa facilities and treatments, and a profile of the spa industry.
The study is jam-packed with in-depth insight about the spa industry over the past year—including the fact that total industry revenue has well surpassed the $15 billion mark—but we are highlighting six key takeaways that stand out.
1. Employment in the spa industry stands at record level.
Employment in the spa industry is estimated to be at 360,000 as of May 2015, which is a 2.9% increase (more than 10,000 new jobs) over the same time last year.
Increasing staffing levels was strongest among day spas—48% said they increased employment levels.
Although both full- and part-time positions rose, the number of independent contractor positions fell by 6.5%. ISPA notes this reduction has been occurring yearly since 2010.
2. Individual spa establishments are making more money.
The average revenue for a single spa location has risen to $749,000 in 2014, which is an increase of 2.9% from the prior year.
3. Spas’ marketing tactics are attracting clients
Total spa visits were 6.7% higher in 2014 than the year before. And average visits per spa rose 4.3% (8,500) from 2013 to 2014.
4. Revenue per spa visit has declined.
Despite a strong rise in spa visits, the amount of money spas are making on an average visit has dropped slightly by 1.3% from $89 in 2013 to $88 in 2014.
ISPA suggests this could be due to several factors, including: due to busy lifestyles, clients may be visiting more frequently, but choosing shorter treatments; spas introducing express treatments; discounting; and raising prices competitive marketplace proves challenging for spas.
5. Spa visits are being integrated as a staple of a healthy lifestyle.
ISPA asked survey respondents on what they believe the next trend to shape the industry will be, stating that trends related to wellness, health and fitness were the most frequently cited trends. One in two respondents mentioned one or more wellness-related trend.
6. Spas are building on this momentum.
When ISPA asked spas about their plans for 2015, most spas said they intended to take actions to enhance their business. A few things spas plan to add in 2015 include:
- 74% will add new treatment offerings;
- 65% will add new employee training opportunities;
- 60% will introduce new product lines; and
- 57% plan to add new jobs.
– See more at: http://www.skininc.com/spabusiness/trends/2015-ISPA-Spa-Industry-Study-Six-Key-Takeaways-330404281.html#sthash.9ySjmyVJ.xkl6pCLW.dpuf