For the past several months I’ve been traveling around the United States teaching spa managers and therapists how to increase their retail sales. I was thrilled and honored to conclude my U.S. visit as a speaker and instructor for Biologique Recherche’s East Coast Conference in Florida. Read More
It frustrates me when I hear massage therapists say that they don’t sell products at the spa. I think “but why should you have to ‘sell’ if you’ve really engaged your guest? Read More
I loved this article in American Spa by Nicole Altavilla
Keep in mind that selling tactics are only as effective as your staff’s ability to comfortably engage with your guest through meaningful conversation. Read More
Incorporating how-to modules on engagement, listening and responding is the smart way for product companies to add value to their training sessions with spa therapists. Read More
Every year from family and friends on I had to hear “I can’t believe you have to work tomorrow. I’m off the entire weekend!” they’d croon. I hated it. I knew that they would be in various stages of enjoyment of the day after the holiday; shopping, relaxing and eating more of those great tasting leftovers. I sighed. And went into the place where I worked, the spa. Read More