training

training

The Importance of Personalization for High Retail Sales

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I worked at a top spa in Philadelphia for ten years. We carried a total of ten skin care lines. I had used them all and was totally in love with maybe six. I could talk for hours about their benefits and the differences between what each product offered.

At that time therapists at the spa were averaging around $3,500 per month in retail product sales. I spoke with the spa manager last week who told me that figure has increased to $5000. That’s the impact of time and experience.

Many of you might assume that high pressure tactics are being used to sell, the clients are outrageously wealthy or the products are overpriced. Read More

How a $60 Massage Became Unforgettable

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Many people think that one of the perks of working at a spa is the ability to get treatments. But when you work at a popular spa where the therapists are in high demand it just doesn’t happen. Read More

Spa Superstars: Hidden in Plain Sight

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Innovation is a hot buzzword. Senior executives in the hospitality industry are burning the midnight oil trying to find ways to innovatively one-up each other. Flying yoga, wellness strategies, sustainability campaigns, the list goes on with one thing in common. They’re all designed to target a larger portion of revenue from the upscale leisure consumer. Read More

How To Analyze Your Spa Training Investment

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Your spa therapists are not selling your retail products. The same offerings that sit in your display cases and on your tables day after day are literally flying off the shelves at beauty outlets like Space NK, Sephora,  Ulta and Blue Mercury ,both of which provide spa services. Ulta announced just last week that sales are so robust they’re building 100 more stores.

It’s obvious that your customers love purchasing beauty and body products. So the question is,  why are you so reluctant to invest in training that teaches your team how to make retail recommendations and engage with your guests more easily?  Read More

Does Every Customer Deserves a Great Experience?

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Do you believe that every customer deserves a great experience? Your quiet, somewhat shy therapists are well skilled in treatments. They can perform a perfect massage or facial. They diligently attend product training and know the ingredients contained in your retail offerings. Read More

Will Spas Sleep on Bieber?

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Last week Justin Bieber paid a visit to a Los Angeles spa. Recently he’s been spotted meditating outdoors and wandering around barefoot in the park aka earthing.   Read More

Introverts in Sales-Infographic

training

Certain customer service industries where one on one interaction is the norm disproportionately attracts introverts. Included in these would be the salon, spa, beauty and wellness. Unfortunately, however, training around the skill set of selling has not been modified to the way introverts learn.

If it seems counter-intuitive to think that introverts make the best salespeople this info-graphic might make you think again.

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Spas Can Learn From Cosmetic Outlets!

consulting, training
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Last week we received quite a bit of response from our Blab “How Cosmetic Outlets Slay Spas”. Everyone wasn’t happy and they let us know so. Many  felt as though dirty spa laundry shouldn’t be aired in public.

We never saw it coming. I must admit that it gave us pause.

But then we received an e-mail from the co-owner of one of the largest membership spa clubs in the U.S. who wanted to know more. Read More