Albert Einstein said that the definition of insanity is to do the same thing over and over again and expect a different result.
Thankfully many spas are now reopening. Customers have anticipated this for months and are excited. Competition is greater than ever. It’s important to over-deliver just to maintain your customer base.
Were the following four “wanna haves” on your wish list before COVID-19 closed spas down?
More frequent bookings and re-bookings
More robust retail sales
More highly engaged therapists and support staff
If they were, it’s clear that you must do something different to achieve your goals. I never met a spa manager who didn’t want the same thing. But the ones who get the best results always have an ongoing training process in place that guarantees success.
Have a look at the demo of my Express Retail Training Course. It is delivered totally online, provides fast results, and may be exactly what you need.
There are four simple steps to selling spa retail. The challenge comes in making sure that everyone follows the steps consistently and with each guest. There are other considerations that I’ll talk about later, but for now, here are the steps you need to know: Read More
Here’s the deal-spa therapists have never made what they could have been earning because no one ever showed them how. For years they received product training and it should be evident by now that it was not enough. Listen to the audio below for more..
Retail has always been a viable revenue stream but for various reasons, some spas refused to take advantage of it. Now with COVID-19 the industry is forced to take a second look. Vogue beauty editor Jessica Schiffer clues us in on Heyday Spa. Read More
Wouldn’t it be great if things were back to normal in the global spa industry? Instead, wellness travel is terminated for the foreseeable future. Routine facials are finished.
And the deep tissue or relaxing massage is out. In many countries, government mandates require spas to close.
COVID-19 has wreaked havoc across hospitality for the past month,
(NOTE: This is the third post in our 4-part series on “How Coronavirus Should Impact the Way Spas Do Business” and ways CEOs/Spa Managers/Therapists are handling the current crisis. To see the first post in the series click here.) Read More