There are four simple steps to selling spa retail. The challenge comes in making sure that everyone follows the steps consistently and with each guest. There are other considerations that I’ll talk about later, but for now, here are the steps you need to know: Read More
Here’s the deal-spa therapists have never made what they could have been earning because no one ever showed them how. For years they received product training and it should be evident by now that it was not enough. Listen to the audio below for more..
Sometimes, when people are in dire straits they must make hard decisions. Many spas, in order to save money, are reducing senior management salaries.
Like many women, I can spend hours talking with my friends about hair, vacations, and beauty treatments. Especially skincare. As a former esthetician, when it comes to spas I admit that I’m very particular about my facials.
I have no problem requesting a skincare professional who has experience with people who look like me. Why would I want less? While all luxury spas should have highly knowledgeable therapists, often that is simply not the case. Read More
Retail has always been a viable revenue stream but for various reasons, some spas refused to take advantage of it. Now with COVID-19 the industry is forced to take a second look. Vogue beauty editor Jessica Schiffer clues us in on Heyday Spa. Read More
Aromatherapy Associates CEO Anna Teal says “Spas need to consider re-evaluating the role of the therapist”!
According to CEO of Aromatherapy Associates (AA), Anna Teal, online retail has been crucial for business following enforced closure of spas. Read More
These past two months have been interesting, to say the least. I’ve watched a variety of beauty brands meet with varying success in their efforts to profess sympathy with Black Lives Matter (BLM) issues.
Some companies, like GlyMed Plus which has actively marketed to people of color (POC) for 20 years recently found themselves in mea culpea mode. Read More
This brilliant infographic created by Dr. Johnny Parker may be the guide that you need to open the door to conversation. Read More
Generating high retail sales is never about selling. It’s about validation. It’s about engagement. Oprah said that the one commonality she’s seen among all her thousands of guests, no matter their place in life or their issues is that “Everyone you meet wants validation. People just want to be seen and heard.” Read More
Spa retail’s biggest problem is a negative mindset. Therapists don’t believe it’s their responsibility to promote products. Managers don’t understand why therapists feel this way. They also don’t believe that therapists are offering products (and they’re correct). Lack of accountability is pervasive and sales reports tell the story. Read More