Spas | Moontide Consulting

Linda Harding-Bond

April 18, 2016

Spas Can Learn From Cosmetic Outlets!

Tags: Blue Mercury, budget, consulting, cosmetic, management, outlets, retail, selling, senior, Sephora, Spas, training, Ulta Consulting, Training

Last week we received quite a bit of response from our Blab “How Cosmetic Outlets Slay Spas”. Everyone wasn’t happy and they let us know so. Many felt as though dirty spa laundry shouldn’t be aired in public.

We never saw it coming. I must admit that it gave us pause.

But then we received an e-mail from the co-owner of one of the largest membership spa clubs in the U.S. who wanted to know more. Read More

Linda Harding-Bond

November 6, 2015

Why Spas Can Cure Your Social Media Overload

Tags: Australian, communication, engagement, Essena O'Neill, Instagram, introverts, loneliness, millennials, mobile devices, Model, quitting, relaxation, self-promotion, soothing, Spas, training, Tumblr, You Tube Writing

I don’t know if you’ve read about Essena O’Neil. She’s an 18 year old Australian Instagram model with over a half million followers. This week she decided to end her social media career Read More

Linda Harding-Bond

August 18, 2015

Why Millennials Will Force Spas to Step Their Game Up

Tags: Bangkok, best, Bob Phibbs, customization, game, millennials, on fleek, online, personalization, product, retail, role-play, sales, spa, Spas, therapist, training Products

Women and men between the ages of 25 to 34 are pretty glamorous people. They like to look and smell good. And they love to shop for the products which can help them get that way.

Consumer research firm Scarborough offers some interesting insight into the Millennials when it comes to making purchases. Among them:

65% of millennials like to compare prices across different sites before purchasing
34% say going online is one of their favorite things to do in their free time
51% agree that being able to customize an item makes them more likely to purchase

Spa therapists need to understand that many millennials who get spa treatments come mentally prepared to buy. Read More

Linda Harding-Bond

May 1, 2015

Customization-the Key to Attracting Men

Tags: Asia, best, Blu Spas, bottom line, budget, buying, coaching, communication, consultant, consulting, crafted, customer, customization, customized, diversity, Doug Chambers, easy, female, guest, Harding-Bond, increase, instructor, Linda, men, on-line, opportunities, options, performance, products, relevant, results, retail, revenue, revenues, sales, selling, skincare, spa, Spas, Strategies, target, teacher, Thailand, therapist, therapists, tips, trainer, training, treatment room, workshops Products

Doug Chambers, founder/principal of Blu Spas, Inc. stated “A key to understanding the male skin care market is to understand that customization is just as relevant to the male market as it is to the female market. All too often spa menus feature multiple facial options unmistakably crafted for women and a single one-size-fits-all facial for men.”

A more customized experience for men should be the goal, accommodating the individual needs and desires of your target male market.

One way to begin that process is to identify which products among your retail selection are ideal for men. But with the wide range of products now available specifically suited to men’s needs, there is no longer an excuse for not having a section of your spa menu and products dedicated to the the fellas.