I’m discovering an interesting trend in retail sales results and global spas. And since we’re just starting a New Year — this could be the key for massive success. Here we go.. Read More
Linda Harding-Bond
December 20, 2017
It’s here! I just received my third and final post training retail sales report and the results are not surprising.
If you’ve been following me you know that three weeks ago, I wrote about training the hair stylists at a Five-Star property in Hong Kong. I was absolutely thrilled at the opportunity because so many decision makers balk at the idea of budgeting for staff training.
In fact most of my conversations with spa managers center around their justification of cost. “What will the return on investment be? Is it worth it?” Read More
Linda Harding-Bond
December 13, 2017
2nd Week Retail Results-What No Spa Consultant Will Ever Tell You
We’re now in the second week of tracking the retail results. If you’ve been following me you know that three weeks ago, I wrote about training the hair stylists at a Five-Star luxury hotel in Hong Kong. This was a new area of the beauty industry for me as my experience has always centered on spa. Read More
Linda Harding-Bond
December 6, 2017
Last week I wrote about training the hair stylists at a Five-Star luxury hotel in Hong Kong. This was a new area of the beauty industry for me as my experience has always centered on spa. Read More
Linda Harding-Bond
November 28, 2017
My hair stylist Tony is wonderful. When I go home to the U.S. he is the second appointment I make after booking my flight ticket. He’s chatty, inquisitive and very charming. Read More
Linda Harding-Bond
November 1, 2017
How To Completely Change Your Retail Results
In this final quarter of 2017, many of you are scrambling to increase retail revenues for the year. You’re juggling numbers, praying, and frantically sending out e-mail promotions to boost sales. Read More
Linda Harding-Bond
October 2, 2017
It frustrates me when I hear massage therapists say that they don’t sell products at the spa. I think “but why should you have to ‘sell’ if you’ve really engaged your guest? Read More
Linda Harding-Bond
September 15, 2017
Linda Harding-Bond
August 8, 2017
Every Spa Guest Has a Story
When training spa therapists I’ll use story-telling to measure where they are with engagement, and recommendations for products and services. If you are a spa manager or director try presenting this case study to your staff. Read More
Linda Harding-Bond
August 8, 2017
How Many Service Stars Does Your Spa Deserve?
This excellent article by Stephanie Leger defines the difference in levels of service from four to five star. Spas may look good and smell good but if your retail products are not moving it indicates a lack of engagement. What can you do differently? Read More