Spa and wellness is one of the fastest growing industries in the world. And massage franchises are keeping stride with the growth. It can be one of the best business investments entrepreneurs can make.
Linda Harding-Bond
October 3, 2018
Master Class
Linda Harding-Bond
September 25, 2018
Babies crying, arguments with boyfriends, moody girlfriends, buses running late, rude counter people. These are among the things that we deal with before work. When you’re employed as a spa therapist and expected to project a zen demeanor while soothing and calming others, it may be a challenge.
Linda Harding-Bond
August 29, 2018
Two weeks ago I conducted retail training for a Five-Star hotel spa. I just received the results of last week’s product sales and they’re quite good. Read More
Linda Harding-Bond
July 25, 2018
In the day to day process of managing a busy spa, it’s easy to lose sight of delivering perfect customer service. Here are three tips to help keep you on track. Read More
Linda Harding-Bond
July 10, 2018
Are Spa Managers Enabling Cluelessness?
Tags: commissions, esthetician, products, retail, revenue, sales, Spa managers, therapists, trainer, treatment, upgrade Master Class
As a retail trainer, I’ve noticed that therapists are allowed to be clueless when it comes to their earning power.
I’ll explain: Read More
Linda Harding-Bond
April 21, 2018
“Opening the Conversation”-an excerpt from The Engaged Therapist
Tags: cross-sells, engaged, engagement, home care, recommendations, sales, selling, spa, therapists, training, up-sells Master Class, Training
One of the biggest shortcomings of spa therapists is that they are not proactive or responsive in initial consultation interviews. Read More
Linda Harding-Bond
April 18, 2018
Still trying to justify retail training for your quiet spa therapists? Read this insightful article by Geoffrey James from INC magazine.
The stereotype of a successful salesperson is an extrovert who sells anything to anybody. He (or, less commonly, she) charms customers so thoroughly that they sign on the dotted line before they know what hit them. Read More
Linda Harding-Bond
March 26, 2018
Excerpt from The Engaged Therapist: How Spas Can Increase Retail Sales Now and Forevermore
Currently, wellness facilities and concepts are growing both independent of and across the landscape of spa. Millions of dollars are being spent creating new spaces and programs to enhance mental, emotional, physical and spiritual well-being.
But when I peep behind the curtain, I see with few exceptions, that the gate-keepers and their outlook toward therapist training hasn’t changed. See the chart below: Read More
Linda Harding-Bond
March 20, 2018
The spa and wellness industry is projected to generate $US 20 billion in revenue by the year 2020. Retail sales is one of its most important revenue centers. Yet despite booming growth overall, retail revenues have remained disappointingly low around the world.
Clearly, what the spa industry is doing is not working. Traditional therapist training is not the answer. Read More
Linda Harding-Bond
October 25, 2017
The Wealthy Esthy Podcast: Interview with Linda Harding-Bond
Tags: Asia, Bangkok, clients, customer engagement, engaging, Esthy, introverts, newbies, Niesha Weston, podcast, retail, selling, The Wealthy, training Master Class
I had the pleasure of being interviewed by Niesha Weston, for “The Wealthy Esthy” podcast . We discussed everything esthetic from introverts, to customer engagement to retail selling to ethnic skin.