Over the weekend I received a text message from award winning Rescue Spa in NYC. One of their many VIP guests is visiting Asia and wants to have a facial. The VIP also happens to be a YouTube vlogger with over a half million subscribers as well as over one million Instagram followers. Read More
I started my year out with a bang, training at one of the top spa organizations in Thailand. Most therapists are introverts but in parts of Asia it can be particularly challenging. Read More
It’s travel season and for many of us spa people there’s nothing we love more than trying different types of treatments. But even seasoned spa aficionados may have questions on how to avoid an embarrassing faux pax.
Thank you to Moontide Consulting’s digital guru, Norm Bond for finding this fun article The Vogue Guide to Spa Etiquette Around the World. Read More
I had an interesting conversation with a colleague recently about how difficult it is to convince senior management to add retail training to their budget. I’ve heard this story more times than I can say. Most often the decision maker is male, over 65 with a background in hospitality but not spa. Read More
If you’re a spa or salon owner, the following stats from Colleen Lemos will undoubtedly be news you can use. Check this out:
Most spas in Asia struggle with retail sales. It doesn’t matter how many stars you’ve been afforded or how many awards you’ve won. Read More
Here’s the backstory: The CEO of a well known massage club posted on LinkedIn that the emphasis of his company is “total body care”.
My response; “Total body care should include appropriate product recommendations which allow guests to extend their treatment and maximize results.
His lead therapist then responded to me by posting this comment,
Therein lies the gap of understanding. Even though I used the term appropriate product recommendations, in the therapist’s mind this translated to selling.
I see it all the time in my training journeys. Been there, done that, got a t-shirt.
As a Spa Manager, you may wonder how to get around this roadblock
At Moontide we’ve managed to crack the code. Check this out >>>> http://bit.ly/2ytMf4y
Contact me at Linda@Moontideconsulting.com or request a chat on Clarity. I’ll be happy to share how we achieve our fantastic results in the face of resistance.
For many spa managers who are expats, working in Asia can be challenging. Sometimes it’s downright hard.
I’m noticing a common thread among extremely high performing spas that I’ve consulted for.
Only 11% of spa teams in the world are selling 30% and higher in retail.
What makes them different? Read More
Digital Marketing Specialist Norm Bond shares this article with great tips for spas and salons during the holiday season.
If you’ve been in business a while, you’ve likely learned how difficult it can be to win a new customer.
The segment of your customer base who regularly buys from you could be the biggest asset your company has. By adjusting your marketing spend so that you target not only new customers but also nurture your existing audience, you could enjoy far greater profitability. Here are seven ways that you can ensure your company has a sizable share of long-term customers. Read More