Blog Posts: Moontide Consulting

Blog Posts: Moontide Consulting

3 Things You Should Know About Best Practice for Spa Retail in 2020

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Best Practice:  a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means.

In 2010, the United States was beginning to emerge from the Great Recession.

Spa treatment room occupancy was down by 40% and revenues had reached a plateau. But the average retail dollar per treatment had risen from US$19 to $26 in just one year. Consumers were purchasing more products and then opting to perform their own spa treatments at home. Read More

Four Things All Spa Managers Want and How To Get Them

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Albert Einstein said that the definition of insanity is to do the same thing over and over again and expect a different result.

Thankfully many spas are now reopening. Customers have anticipated this for months and are excited. Competition is greater than ever. It’s important to over-deliver just to maintain your customer base.

Were the following four “wanna haves” on your wish list before COVID-19 closed spas down?

  1. More customers
  2. More frequent bookings and re-bookings
  3. More robust retail sales
  4. More highly engaged therapists and support staff

If they were, it’s clear that you must do something different to achieve your goals. I never met a spa manager who didn’t want the same thing. But the ones who get the best results always have an ongoing training process in place that guarantees success.

Have a look at the demo of my Express Retail Training Course. It is delivered totally online, provides fast results, and may be exactly what you need.

Here’s the link to get more information.

Reopening is serious business and is crucial for our industry. For many, it is exciting and brings out new skills and ways to connect with our clients and staff. Your “wanna haves” are important.

Leave a comment below or connect with me here.

Four Simple Steps to Selling Spa Retail

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There are four simple steps to selling spa retail. The challenge comes in making sure that everyone follows the steps consistently and with each guest. There are other considerations that I’ll talk about later, but for now, here are the steps you need to know: Read More

Real Talk About Spa Re-openings and Revenue

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Here’s the deal-spa therapists have never made what they could have been earning because no one ever showed them how. For years they received product training and it should be evident by now that it was not enough. Listen to the audio below for more..

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What Black Women Want From Their Spa

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Like many women, I can spend hours talking with my friends about hair, vacations, and beauty treatments. Especially skincare.  As a former esthetician, when it comes to spas I admit that I’m very particular about my facials.

I have no problem requesting a skincare professional who has experience with people who look like me. Why would I want less?  While all luxury spas should have highly knowledgeable therapists, often that is simply not the case. Read More

Aromatherapy Associates – Crushing the Pandemic E-Commerce Game

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Aromatherapy Associates CEO Anna Teal says “Spas need to consider re-evaluating the role of the therapist”! 

According to CEO of Aromatherapy Associates (AA), Anna Teal, online retail has been crucial for business following enforced closure of spas. Read More

Is the Beauty Industry Telling BLM Advocates “Sorry Not Sorry”?

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These past two months have been interesting, to say the least. I’ve watched a variety of beauty brands meet with varying success in their efforts to profess sympathy with Black Lives Matter (BLM) issues.

Some companies, like GlyMed Plus which has actively marketed to people of color (POC) for 20 years recently found themselves in mea culpea mode. Read More