Best Practice: a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means.
In 2010, the United States was beginning to emerge from the Great Recession.
Spa treatment room occupancy was down by 40% and revenues had reached a plateau. But the average retail dollar per treatment had risen from US$19 to $26 in just one year. Consumers were purchasing more products and then opting to perform their own spa treatments at home. Read More
Albert Einstein said that the definition of insanity is to do the same thing over and over again and expect a different result.
Thankfully many spas are now reopening. Customers have anticipated this for months and are excited. Competition is greater than ever. It’s important to over-deliver just to maintain your customer base.
Were the following four “wanna haves” on your wish list before COVID-19 closed spas down?
More customers
More frequent bookings and re-bookings
More robust retail sales
More highly engaged therapists and support staff
If they were, it’s clear that you must do something different to achieve your goals. I never met a spa manager who didn’t want the same thing. But the ones who get the best results always have an ongoing training process in place that guarantees success.
Have a look at the demo of my Express Retail Training Course. It is delivered totally online, provides fast results, and may be exactly what you need.
Reopening is serious business and is crucial for our industry. For many, it is exciting and brings out new skills and ways to connect with our clients and staff. Your “wanna haves” are important.
There are four simple steps to selling spa retail. The challenge comes in making sure that everyone follows the steps consistently and with each guest. There are other considerations that I’ll talk about later, but for now, here are the steps you need to know: Read More
Here’s the deal-spa therapists have never made what they could have been earning because no one ever showed them how. For years they received product training and it should be evident by now that it was not enough. Listen to the audio below for more..
Like many women, I can spend hours talking with my friends about hair, vacations, and beauty treatments. Especially skincare. As a former esthetician, when it comes to spas I admit that I’m very particular about my facials.
I have no problem requesting a skincare professional who has experience with people who look like me. Why would I want less? While all luxury spas should have highly knowledgeable therapists, often that is simply not the case. Read More
Retail has always been a viable revenue stream but for various reasons, some spas refused to take advantage of it. Now with COVID-19 the industry is forced to take a second look. Vogue beauty editor Jessica Schiffer clues us in on Heyday Spa. Read More
These past two months have been interesting, to say the least. I’ve watched a variety of beauty brands meet with varying success in their efforts to profess sympathy with Black Lives Matter (BLM) issues.
Some companies, like GlyMed Plus which has actively marketed to people of color (POC) for 20 years recently found themselves in mea culpea mode. Read More