My hair stylist Tony is wonderful. When I go home to the U.S. he is the second appointment I make after booking my flight ticket. He’s chatty, inquisitive and very charming. Read More
Linda Harding-Bond
November 28, 2017
Tag engagement
Linda Harding-Bond
November 17, 2017
Digital Marketing Specialist Norm Bond shares this article with great tips for spas and salons during the holiday season.
If you’ve been in business a while, you’ve likely learned how difficult it can be to win a new customer.
The segment of your customer base who regularly buys from you could be the biggest asset your company has. By adjusting your marketing spend so that you target not only new customers but also nurture your existing audience, you could enjoy far greater profitability. Here are seven ways that you can ensure your company has a sizable share of long-term customers. Read More
Linda Harding-Bond
November 1, 2017
How To Completely Change Your Retail Results
Tags: engagement, guest experience, introvert, product, retail, retention, revenues, therapists, training, treatment, up sell Training
In this final quarter of 2017, many of you are scrambling to increase retail revenues for the year. You’re juggling numbers, praying, and frantically sending out e-mail promotions to boost sales. Read More
Linda Harding-Bond
October 2, 2017
It frustrates me when I hear massage therapists say that they don’t sell products at the spa. I think “but why should you have to ‘sell’ if you’ve really engaged your guest? Read More
Linda Harding-Bond
September 15, 2017
Linda Harding-Bond
August 27, 2017
I loved this article in American Spa by Nicole Altavilla
Keep in mind that selling tactics are only as effective as your staff’s ability to comfortably engage with your guest through meaningful conversation. Read More
Linda Harding-Bond
August 14, 2017
This excerpt written by spa consultant Kamillya Hunter strikes at the heart of our profession. Her poignant article gives us all something to think about.
There is no other profession more personal than massage therapy. If you disagree, name one. I’ll wait. As massage therapists, we expect a fully conscious person to agree to remove their clothes and expose to us parts of themselves they may be ashamed of. Read More
Linda Harding-Bond
August 9, 2017
Introverts: The Secret of Increasing Retail Sales at ISPA2017
Tags: communication, Conference, consultant, engagement, introverts, ISPA2017, ISPAdoyou, las vegas, products, retail, sales, spa, style, therapist, training Master Class
Despite the disproportionate number of introverts in the spa industry, most retail sales training is still presented from a traditional perspective geared toward outgoing personalities. Join me at ISPA2017 in Las Vegas on Wednesday, October 18, 2017 8 – 9 AM. Read More
Linda Harding-Bond
August 8, 2017
How Many Service Stars Does Your Spa Deserve?
Tags: engagement, five star, guest, ISPA2017, luxury, personalization, service, Stephanie Leger Training
This excellent article by Stephanie Leger defines the difference in levels of service from four to five star. Spas may look good and smell good but if your retail products are not moving it indicates a lack of engagement. What can you do differently? Read More
Linda Harding-Bond
July 18, 2017
China is a spa and wellness boom town. According to the Global Wellness Institute (GWI) report, in 2016 China drove the biggest recent gains in wellness tourism revenues (300%+).
I recently returned from Shanghai, China to deliver my Increasing Your Retail Selling program to a spa team at a renowned Five-Star hotel. Read More