I’ve traveled to China on several occasions. and know that the air quality was problematic. Air pollution impacts your lungs and also your skin. So it’s no surprise that beauty conscious Chinese women are snatching up Biologique Recherche, quite possibly the best skin care line in the world. Their personalized, approach is synergistic with the way I believe home-care should be presented. It’s everything today’s consumer wants in a skin care brand.
Author Amber Gibson shares the news. Read More
I learned about luxury skincare when I became an esthetician at Rescue Spa and was introduced to Biologique Recherche. Prior to that, my experience was with lesser brands that had a minimum impact on the skin. Read More
Anyone who works in beauty, spa or wellness knows it’s highly competitive. If you’re an entrepreneur, it can be three times as hard! I’m an introvert so blowing my own horn is not my favorite thing. But to grow your customer base, it’s critical to keep your brand message out there. For 2019, I decided to kick it up a notch and use marketing’s rising star – video. Read More
If you’re still wondering about the value of engagement and retail training take a look at what the experts say.
Smart hoteliers know they can’t afford to ignore the next generation of luxury travelers. Why? Because they are an economic force to be reckoned with. Read More
We think introverts are cool. And that’s why we created apparel just for us. Club Introvert est. 1921 references the year Carl Jung recognized our personality type. Read More
“I just graduated from esthetician school. Do you think I have the skills to find a good job? What will my esthetician salary be? Should I become a medical esthetician?” Read More
I loved this article in American Spa by Nicole Altavilla
Keep in mind that selling tactics are only as effective as your staff’s ability to comfortably engage with your guest through meaningful conversation. Read More
Enrique founded a spa/beauty product line created from plants and vegetables unique to a village in South America. For each product sold he gave back 15% of the profit to assist the village in building a school. His distributor positioned the line in the spas of a very upscale hotel chain. Read More
Did you know that only 15% of spas in the world are generating 20% and more in product sales to service?
This past Christmas my husband and I spent a much anticipated holiday season with our family. We currently live in Bangkok and two years is wayyy too long to be separated from the people that you love.
As fate would have it, an opportunity to provide retail training in my hometown of Philadelphia came my way. Despite the cold weather (which I hate) I decided to stay on longer with my parents while my husband returned to Asia.
Like a lot of retired seniors my parents are active and opinionated. They love MSNBC, The View, CSI Miami and Judge Judy. As I huddle by the fireplace watching these shows with them, I am reminded and amazed at the plethora of commercials. They advertise everything from plaque psoriasis crème to buy-one-get-one-free non-stick cooking pans. The contrast of watching television in Thailand where marketing is at best lukewarm makes me more aware than ever that we are truly a nation of consumers and we love to buy.
We have a leg up compared to other countries because it is part of our culture. We are the nation that unapologetically spends 5.5 million on a 30 second Super Bowl ad.
In my mind we should be dominating retail in the spa, wellness and salon industry. We should be kicking butt big time.
As global markets compete for spa and wellness revenue it is important for the U.S. to recognize what we do well and build upon it. This is my focus for 2017.
Sometimes it takes a view from the outside to have a broader perspective.