Anyone who works in beauty, spa or wellness knows it’s highly competitive. If you’re an entrepreneur, it can be three times as hard! I’m an introvert so blowing my own horn is not my favorite thing. But to grow your customer base, it’s critical to keep your brand message out there. For 2019, I decided to kick it up a notch and use marketing’s rising star – video. Read More
I’m going to give you three powerful tips in this series. This is number one and make sure you stay tuned to get the other two because together they’re magical.
When I consulted with spa management in the United States they would often tell me that their number one problem was getting their staff to sell retail products. But my experience in Asia has shown me that the same challenges exist, although they may be amplified by language differences. The primary cause is the same all over the world. Most therapists are introverts. They are shy people who don’t feel comfortable selling products. Read More