Best Practice:  a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means.

In 2010, the United States was beginning to emerge from the Great Recession.

Spa treatment room occupancy was down by 40% and revenues had reached a plateau. But the average retail dollar per treatment had risen from US$19 to $26 in just one year. Consumers were purchasing more products and then opting to perform their own spa treatments at home. Read More