Consulting

Consulting

Linda Harding-Bond
May 29, 2016

Spa Superstars: Hidden in Plain Sight

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Innovation is a hot buzzword. Senior executives in the hospitality industry are burning the midnight oil trying to find ways to innovatively one-up each other. Flying yoga, wellness strategies, sustainability campaigns, the list goes on with one thing in common. They’re all designed to target a larger portion of revenue from the upscale leisure consumer. Read More

Linda Harding-Bond
May 6, 2016

Seasonal Strategy Secrets of Savvy Spas

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With thousands of spas vying for the attention of consumers, many spa managers are always seeking out ways to gain a competitive advantage.  Using the holidays, seasons and special events to tie in existing treatments or create new ones is a smart way to keep customer and employee excitement, and revenue flowing through your operation. Read More

Linda Harding-Bond
April 21, 2016

How Are Spas Gaining Their Competitive Edge?

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Update: This show previously aired. Watch the replay here>this week’s Blab

According to Sandler Research ;

“Globally, the market is quite fragmented and is characterized by the presence of both local and international players that offer innovative products and great service to meet customer requirements.

The vendors in this market are adopting strategies like branding and are also differentiating their services from others to gain a competitive edge over their peers. Competition is expected to intensify during the forecast period.”
Read More

Linda Harding-Bond
April 18, 2016

Spas Can Learn From Cosmetic Outlets!

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Last week we received quite a bit of response from our Blab “How Cosmetic Outlets Slay Spas”. Everyone wasn’t happy and they let us know so. Many  felt as though dirty spa laundry shouldn’t be aired in public.

We never saw it coming. I must admit that it gave us pause.

But then we received an e-mail from the co-owner of one of the largest membership spa clubs in the U.S. who wanted to know more. Read More

Linda Harding-Bond
March 31, 2016

Do Spa Reports Equal Results?

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“We’ve been putting this information out there a long time, when is somebody going to start listening?”

-Anonymous Spa Conference Speaker

With so many resources at hand for the spa industry to perform better, faster and stronger, one has to wonder why there’s so much difficulty meeting challenges generated by technical and social change. Read More

Linda Harding-Bond
March 18, 2016

Why Most Spa Websites are Losing Money and Damaging the Brand

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Article written by Norm Bond, Digital Marketing Manager for Moontide Consultants.

Digital technology is increasingly disrupting industries outside of the tech world.

Part of the reason why is that there has been a fundamental change in how people communicate. Attention spans are shorter. Mobile devices are abundant. And yet people still want the personal touch. They will reward brands and companies that make them feel special. Read More