Generating high retail sales is never about selling. It’s about validation. It’s about engagement. Oprah said that the one commonality she’s seen among all her thousands of guests, no matter their place in life or their issues is that “Everyone you meet wants validation. People just want to be seen and heard.” Read More
Spa retail’s biggest problem is a negative mindset. Therapists don’t believe it’s their responsibility to promote products. Managers don’t understand why therapists feel this way. They also don’t believe that therapists are offering products (and they’re correct). Lack of accountability is pervasive and sales reports tell the story. Read More
I live in Bangkok. Two blocks away is the largest spa company in the city. It has eight locations, working hours from 10 am-12 am and at any given time, no less than 30 therapists on staff per location. Upon entering, you see an extensive retail area of consumable items comprised of body products, moisturizers, bath oils, exfoliators, soaps and diffuser reeds. Read More
Today I came across a brilliant art collection by Ard Gelinck. @Ardgelinck. He superimposes photos of celebrities when they were young with their current image. He’s done it in such a way that it looks seamless and totally realistic. I couldn’t stop scrolling from picture to picture. Read More
With the pressures of reopening upon their shoulders, the last thing spa managers need is a continuance of pre-shutdown problematic behaviors. But keeping the end game of total customer satisfaction as the goal, management should approach staff performance issues with empathy and an open mind — while making sure to follow codes of ethics and conduct. Read More
In the past month, many articles have been written about how to prepare your spa for reopening from scheduling to sanitation. But let’s talk about the elephant in the room.
You know, the one that was there before COVID-19. Read More
What would you do as a spa owner if you received a stimulus check and your therapists didn’t want to return to work? Read More
(NOTE: If You Want Spa Customers Back Put Yourself In Their Slippers, is the last post in our 4-part series on “How Coronavirus Should Impact the Way Spas Do Business”)
In Part One of the series, we examined the projected 4.6 million job loss in the hospitality industry. Travel spending is also expected to decline to the tune of $355 billion dollars. Read More
For many couples, shelter in place can be hard. Even if you were both working from home before COVID-19, there’s something about mandatory togetherness 24/7 that can feel claustrophobic and hard to take. Read More
Wouldn’t it be great if things were back to normal in the global spa industry? Instead, wellness travel is terminated for the foreseeable future. Routine facials are finished.
And the deep tissue or relaxing massage is out. In many countries, government mandates require spas to close.
COVID-19 has wreaked havoc across hospitality for the past month,
(NOTE: This is the third post in our 4-part series on “How Coronavirus Should Impact the Way Spas Do Business” and ways CEOs/Spa Managers/Therapists are handling the current crisis. To see the first post in the series click here.)
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