It is common knowledge that many spas are laying off management in an effort to reduce expenditures. What I discovered from conversations with industry friends is that often they are replacing spa managers with senior therapists and desk personnel. Read More
Linda Harding-Bond
November 13, 2020
Last week, two friends who were employed in the luxury hotel sector were laid off. COVID-19 has brought the world to a standstill, and as a result many businesses are struggling to stay afloat. However, some industries have actually seen profits increase, and are likely to continue to do so post-pandemic, while other industries that are struggling now are set to flourish once the COVID-19 crisis is over.
Here are eight industries that will continue to boom. Read More
Linda Harding-Bond
October 28, 2020
Linda Harding-Bond
October 26, 2020
Have you found yourself more stressed than usual by politics and the state of the nation lately? Do you worry about the direction that the country is taking, perhaps more now than before? Do you feel this is taking a toll on your emotional state, and even your physical health?
If so, you’re not alone. Read More
Linda Harding-Bond
October 16, 2020
We have always been optimistic about the opportunities that will arise from the pandemic to do things better.
Here’s what Simon Sinek, who popularized the concept of WHY says: Read More
Linda Harding-Bond
September 30, 2020
As the coronavirus pandemic continues to evolve, the damage to the job market looks likely to be deep and long-lasting. Managers are not only dealing with the stress and sadness of having to let go of a large number of their workers, many of them are also feeling underlying anxiety about their own positions.
Linda Harding-Bond
September 25, 2020
Right now the spa industry is existing in a time of uncertainty. You may be looking for ways to improve what you did before or trying to find that silver bullet that will fix all past mistakes. (There isn’t one). You can never go wrong educating your staff. However, you must select a course that fits into the current work climate.
Here’s why the Express Online Retail Training Course may be the answer; Read More
Linda Harding-Bond
September 10, 2020
The U.S. just celebrated Labor Day. The holidays will roll up quickly. That’s why you might want to think about this now. Read More
Linda Harding-Bond
August 27, 2020
3 Things You Should Know About Best Practice for Spa Retail in 2020
Best Practice: a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means.
In 2010, the United States was beginning to emerge from the Great Recession.
Spa treatment room occupancy was down by 40% and revenues had reached a plateau. But the average retail dollar per treatment had risen from US$19 to $26 in just one year. Consumers were purchasing more products and then opting to perform their own spa treatments at home. Read More
Linda Harding-Bond
August 21, 2020
Albert Einstein said that the definition of insanity is to do the same thing over and over again and expect a different result.
Thankfully many spas are now reopening. Customers have anticipated this for months and are excited. Competition is greater than ever. It’s important to over-deliver just to maintain your customer base.
Were the following four “wanna haves” on your wish list before COVID-19 closed spas down?
- More customers
- More frequent bookings and re-bookings
- More robust retail sales
- More highly engaged therapists and support staff
If they were, it’s clear that you must do something different to achieve your goals. I never met a spa manager who didn’t want the same thing. But the ones who get the best results always have an ongoing training process in place that guarantees success.
Have a look at the demo of my Express Retail Training Course. It is delivered totally online, provides fast results, and may be exactly what you need.
Here’s the link to get more information.
Reopening is serious business and is crucial for our industry. For many, it is exciting and brings out new skills and ways to connect with our clients and staff. Your “wanna haves” are important.
Leave a comment below or connect with me here.