Is Optimism the Secret Sauce of Success in 2020?
We have always been optimistic about the opportunities that will arise from the pandemic to do things better.
Here’s what Simon Sinek, who popularized the concept of WHY says:
A couple of nights ago I watched the on-line Global Wellness Summit Master Class on Revenue. I was particularly interested in hearing what Pierre-Louis DelaPalme and Rupert Schmid, co-CEO’s of Biologique Recherche had to say. As one of the premier product lines in the world, their business appeared to be prospering in spite of the pandemic.
Here’s what I discovered –
Unlike many spas companies that have used this period like an unexpected vacation, they used the shutdown as an opportunity for growth and development. Optimistic in their belief that at some point their spas would re-open they did two things:
1. Their staff stayed in touch with their customers. Not to sell products, they stressed, but to maintain relationships. One of their methods was providing online consultations, which after many months, consider an area of expertise that was developed due to the pandemic.
2. Their therapists never stopped refining their craft through digital (online) training.
Rupert summed it up with this :
“We must look at ourselves and ask what have we gained in expertise and time? “
If you are optimistic that your spa will reopen, the best time to correct or improve performance is a few weeks before reopening. Pent up customer demand for excellent treatments and retail products will be great and your therapists will be able to hit the ground running.