Author Linda Harding-Bond
Linda Harding-Bond
August 15, 2018
There are currently 32,930 vacant positions for therapists in the US spa industry and 1,030 for managers. Inspired by these findings from its annual Spa Industry Study, the International Spa Association (ISPA) Foundation commissioned PricewaterhouseCoopers (PwC) to conduct a global study to get underneath the reasons for the high number of vacancies. Read More
Linda Harding-Bond
August 8, 2018
Last week I received a request for therapist training from the spa director of a world renown Five-star hotel spa.
As always, I asked for her therapist retail sales report from the past month. Here are the results: Read More
Linda Harding-Bond
August 1, 2018
My husband and I live in Bangkok, Thailand. As an international hub, there are lots of different restaurants to explore. Read More
Linda Harding-Bond
July 25, 2018
In the day to day process of managing a busy spa, it’s easy to lose sight of delivering perfect customer service. Here are three tips to help keep you on track. Read More
Linda Harding-Bond
July 18, 2018
Managing a team of spa professionals is not easy. Sometimes in the manager’s attempt to treat everyone fairly, despite their performance, individual respect is lost. Read More
Linda Harding-Bond
July 10, 2018
Are Spa Managers Enabling Cluelessness?
Tags: commissions, esthetician, products, retail, revenue, sales, Spa managers, therapists, trainer, treatment, upgrade Master Class
As a retail trainer, I’ve noticed that therapists are allowed to be clueless when it comes to their earning power.
I’ll explain: Read More
Linda Harding-Bond
June 15, 2018
One of the biggest considerations for spa managers is training. Particularly with therapist retail training they always ask , “Is it worth it?” “Will the results justify the expenditure from my budget allowance?”
Recently I completed retail training at another Five-Star resort in the Philippines. The training was completed in just four days and required 4 hours each day for 16 therapists.
After training I monitored the therapist’s product sales for three weeks.
Here are the results, pre-training and one week post-training and final week. Look at the difference. Read More
Linda Harding-Bond
June 12, 2018
Recently, I’ve received several e-mails from spa managers who’ve expressed interest in retail training. Their retail area is well appointed and the products well chosen. They ask how would I determine the training needs of their therapists. They ask what metrics I use to measure the skill of their team. Read More
Linda Harding-Bond
April 21, 2018
“Opening the Conversation”-an excerpt from The Engaged Therapist
Tags: cross-sells, engaged, engagement, home care, recommendations, sales, selling, spa, therapists, training, up-sells Master Class, Training
One of the biggest shortcomings of spa therapists is that they are not proactive or responsive in initial consultation interviews. Read More