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Increasing Spa Sales in Five Minutes

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Spa managers are busy people. That’s why it’s important to have tried and tested ways to quickly improve your retail sales. Here are five methods guaranteed to not only drive your sales up but inspire your staff to new heights.

1. Conduct a daily status meeting. 

Not only for senior management or department heads, the best managers set expectations, inform on the hot items to be sold and “take the temperature” of their team each day. Giving a brief readout on the previous day’s performance can help to steer your team in the right direction.

2. Use a selling mantra 

If retail sales are weak at your spa create a mantra for the steps to follow during the process. Tell, smell touch sell works to remind your team of each presentation step towards a product sale.

3. Lead a brief meditation

Who knows what your staff has on their mind when they arrive at work. Help them to “clear their space” by leading a brief meditation or positive envisioning session. Have them imagine themselves having a great day and making brilliant product recommendations to their customers.

4. Use Recommendation Pads

Have your therapists list their product suggestions on a pad for post treatment feedback. File them away for later reference if your spa has an on-line store. Include the recommendations in a follow up thank you to your client.

5.  Select two favorite products

Instruct your therapist to choose two of their favorite all purpose products and sell at least one to every spa client that day. Create a contest to see who sells the most and reward the top seller with a great prize or recognition.

From 30 Days of Spa Tips on YouTube http://bit.ly/1CvsjuN


Linda Harding-Bond
Linda Harding-Bond is shifting the paradigm on spa retail training with "Increasing Your Retail Selling” This system focuses on customer engagement and discerning the guest's needs through skilled listening. It is uniquely designed to develop the inherent skills of introverts-the predominant personality type in the spa and wellness industry. Retail sales results are immediate and long lasting. The program is also available as an online training system with remote coaching for managers. Linda has provided training for many world class organizations including The Oberoi Group, Shangri-La Hotels, The Resort at Pedregal, GoldenEye Resort and Spa and Six Senses Resorts. She is author of "The Engaged Therapist" and "The New Esthy Handbook: an Essential Guide for Novice or Nervous Estheticians". Connect with her at Linda@Moontideconsulting.com .
Linda Harding-Bond
Linda Harding-Bond
Linda Harding-Bond

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