I’m a serious spa lover. And like many spa lovers I have a love affair with my bathtub. Given a choice of a shower or bath, a bath wins every time. Even in 90 degree weather-but especially when it’s cold outside. Read More
Here is the backstory: The CEO of a well known massage club posted on LinkedIn that the emphasis of his company is “total body care”. Read More
Last week I received a request for therapist training from the spa director of a world renown Five-star hotel spa.
As always, I asked for her therapist retail sales report from the past month. Here are the results: Read More
My husband and I live in Bangkok, Thailand. As an international hub, there are lots of different restaurants to explore. Read More
Managing a team of spa professionals is not easy. Sometimes in the manager’s attempt to treat everyone fairly, despite their performance, individual respect is lost. Read More
One of the biggest considerations for spa managers is training. Particularly with therapist retail training they always ask , “Is it worth it?” “Will the results justify the expenditure from my budget allowance?”
Recently I completed retail training at another Five-Star resort in the Philippines. The training was completed in just four days and required 4 hours each day for 16 therapists.
After training I monitored the therapist’s product sales for three weeks.
Here are the results, pre-training and one week post-training and final week. Look at the difference. Read More
Recently, I’ve received several e-mails from spa managers who’ve expressed interest in retail training. Their retail area is well appointed and the products well chosen. They ask how would I determine the training needs of their therapists. They ask what metrics I use to measure the skill of their team. Read More
One of the biggest shortcomings of spa therapists is that they are not proactive or responsive in initial consultation interviews. Read More
A bird in the hand is worth two in the bush. That’s why as an “industry insider” I am constantly surprised at how spas and hotels continue to miss the obvious. The spa industry is losing millions in revenue from retail product sales. Obviously if you resolve that problem, a lot will begin to correct itself in the way of market share, customer and employee retention. Read More
