Master Class

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Linda Harding-Bond
March 7, 2016

Introverts-Envision Yourselves Selling Successfully

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All introverts- what gets in the way of selling? We know that presenting in public is the greatest fear after death. Whether you are an entrepreneur, sales associate in the luxury sector or anything in between, let’s get your mind right so success will follow. Also this Blab contains a great time limited offer for the month of March.

Tune into our next Blab for the Global Spa Industry-Can Introverts Sell?

Friday, March 11 7:30 p.m.-8:pm. Bangkok time |  7:30 a.m.-8:00 am East Coast

12:30 pm London | 11:30 pm Sidney,Au.| 2:30 pm South Africa |4:30 pm UAE 

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Linda Harding-Bond
November 20, 2015

First North American Guest Experience Award

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With the term “guest experience” on the lips of almost everyone involved in hospitality it was inevitable that a competition would be created to identify the best in the industry.  The awards are the brainchild of  The International Luxury Hotel Association and TrustYou, the leading provider of online reputation management. Read More

Linda Harding-Bond
October 17, 2015

Make Your Moonlight your Sunlight; How to make Money during Holiday Season

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We’re talking with Norm Bond global entrepreneur. Norm has just published his new book Make Money Online with Holiday Marketing. 

Linda- Hi Norm. Recently I’ve noticed more activity around the topic of entrepreneurship but I don’t recall seeing anything like your book. What inspired you to write it?

NB-Holiday marketing is an industry that a lot of people don’t pay attention to and it’s actually an opportunity to market year-round. Read More

Linda Harding-Bond
August 30, 2015

Top Ten Reasons for Spa Retail Training

Master Class, Training
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We all know that staff training is best practice for any organization. But maybe you’re having a tough time convincing your senior manager or even yourself. Here in just 10 seconds are the top 10 reasons that you should invest in your staff:

 

  • Selling 2 products increases customer retention by 60%

  • Trained therapists can contribute up to 20-40% from retail profits

  • Customer engagement and retail sales brings customers back

  • Online retail sellers and mega beauty emporiums are capturing your market share

  • Therapists who don’t recommend products aren’t performing a full service

  • 79% of employees list training as their top priority

  • Products have a higher profit margin than services

  • Selling retail strengthens therapist’s consultative & diagnostic abilities

  • A positive customer experience results in better social media reviews

  • Senior management will be thrilled with increasing profits

Linda Harding-Bond
June 25, 2015

3 Social Media Facts Spa Managers Need To Know with Norm Bond

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Moontide Consulting (MC) caught up with Norm Bond (NB) in Bangkok, Thailand and asked for his insights on the global spa industry and social media. We wanted to see if he could give us three social media facts that managers in the global spa industry need to know. Bond is widely recognized as an international authority on marketing. He’s also the author of “Web Traffic Decoded” and a frequent media guest having appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, and Black Enterprise Magazine.

So give a read and enjoy our exchange below.

MC: Social media (SM) is all I read about now. It’s everywhere. But if I’m a spa manager do I need to be concerned? Isn’t this a senior management area?

NB:  Social media is an integral part of an entire organization. From the senior manager to the entry level employee to the front desk person. Because the nature of social media today is that everybody can be touched by it. 
Read More

Linda Harding-Bond
June 10, 2015

3 Social Media Facts Spa Managers Need To Know

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NORM BOND (NB) is widely recognized as an international authority on marketing. A frequent media guest, Bond has appeared on CNN, Reuters, FOX News, National Public Radio (NPR), Business Week, and Black Enterprise Magazine.

Moontide Consulting (MC) caught up with Norm in Bangkok, Thailand and asked for his insights on the global spa industry and social media.(SM)

MC-Social media (SM) is all I read about now. It’s everywhere. But if I’m a spa manager do I need to be concerned? Isn’t this a senior management area?

NB-“SM is an integral part of an entire organization. From the senior manager to the entry level employee to the front desk person. Because the nature of social media today is that everybody can be touched by it. Read More

Linda Harding-Bond
June 2, 2015

Government Wants to Know Your Pain. Not Us ka.

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Living in Bangkok, there are no lack of places to get body treatments. After several late night writing marathons which resulted in hunched painful neck and shoulders, I finally decided to get a massage.

I opted on a spa located in a Five-Star hotel.  As part of an international luxury brand, it has a reputation for excellence so I felt safe with my choice. Read More