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Why Spas Can Cure Your Social Media Overload

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I don’t know if you’ve read about Essena O’Neil. She’s an 18 year old Australian Instagram model with over a half million followers. This week she decided to end her social media career Read More

Employee engagement – how does your spa team rate?

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As we come into the holiday season most spas will begin to experience an upturn in their customer bookings and overall sales.  But is your staff  delivering the kind of positive experience that will have your new customers craving more? Read More

Is Your Spa Good Enough for Your Family?

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When I first met Khun Kate we hit it off right away. She had just opened her anti-aging clinic in Bangkok around the same time that I’d launched my online retail training class. We spent two hours bonding over the topics of favorite vacations spots, anti-aging treatments and perfect customer service. Read More

Cannabis & Wellness: The Spa Connection

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Cannabis aka marijuana prohibition is entering its 78th year in the United States. But attitudes toward the plant are changing. Compared to 1968 when only 12% of the population supported legalizing marijuana, today the majority supports legalization.

Earlier this year I was very surprised to read that spa and wellness authority Spa Finder had listed “Cannabis: New spa and wellness connections” as their number two trend for 2015. Read More

Why Your CEO Needs to be Tweetin’

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As a spa trainer and consultant I do a lot of information gathering. Two of my sources are LinkedIn’s Pulse magazine and articles on Twitter. Twitter’s information is in real time, fast moving and can be customized to appeal to specific demographics. It makes me wonder why more C-Suite executives from the hospitality industry aren’t using Twitter to reach a broader audience.

According to Leslie Gaines-Ross of Weber Shandwick, a recent analysis in Harvard Business Review, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media.

None of those companies include hotel groups. Indeed when trying to find CEO’s from that sector who tweet, I was able to locate only three; Greg Marcus of Marcus Hotels, Mark Hoplamazian of Hyatt Hotels and of course Sir Richard Branson, Virgin Hotels.

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Five Hidden Gems on Pulse, to Sharpen Spa Performance

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 Spa and beauty industry people.  You know who you are. You’re always consumed with handling staff or customers or both. Rarely do you  have time to peruse the articles on LinkedIn’s Pulse for news that might  impact how you conduct business. But as an information junkie, I do.  So here in a roundup are excerpts from five articles that I’ve read in the past week which gave me pause.  They might do the same for you. Read More

How the Consumer-Led Economy is Disrupting the Hotel Industry

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The hotel and spa industries are being challenged by social media and their newest largest consumer group, Millennials. Here, marketing expert and social media influencer Norm Bond gives us his views on the current state of affairs; 
The hotel industry is being disrupted. Of course we know about Airbnb but they may actually be the least of the industry’s problems. The real challenge is changing the culture of a business sector that has experienced tremendous success. History shows it’s difficult and the result is that former household names may go the way of Borders Books. In today’s digital age we’ve seen this dynamic play out in publishing, music, and even the electronics retail industry as with the 94-year-old brand Radio Shack.
millennials w iphonesThe consumer is in the business driver’s seat like never before. Social media, mobile and digital devices have changed the rules of marketing and customer service. Many of the traditional practices of the hotel industry are liabilities when targeting the most rapidly growing consumer segment, read that as millennials.
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The Social Solution for Shabby Service

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I’d never heard of GripeO. Then last week I received a direct message from @GripeO_Outreach on Twitter. They were following up on an article published on Huffington Post about my lousy spa experience. They wanted to know if I was interested in escalating my complaint to senior management. Because I constantly write about the impact of social media on the spa industry I wasn’t surprised. The fact that I had been tracked on Twitter by a consumer service company was prophetic and intriguing. I wanted to learn more about GripeO_Outreach so I spoke with the CEO, Mike Klanac.

Want to read more? Click Here>>>>http://linkd.in/1Nsss50