Tag Norm Bond

Tag Norm Bond

Seasonal Strategy Secrets of Savvy Spas

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With thousands of spas vying for the attention of consumers, many spa managers are always seeking out ways to gain a competitive advantage.  Using the holidays, seasons and special events to tie in existing treatments or create new ones is a smart way to keep customer and employee excitement, and revenue flowing through your operation. Read More

How Are Spas Gaining Their Competitive Edge?

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Update: This show previously aired. Watch the replay here>this week’s Blab

According to Sandler Research ;

“Globally, the market is quite fragmented and is characterized by the presence of both local and international players that offer innovative products and great service to meet customer requirements.

The vendors in this market are adopting strategies like branding and are also differentiating their services from others to gain a competitive edge over their peers. Competition is expected to intensify during the forecast period.”
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Do Spa Reports Equal Results?

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“We’ve been putting this information out there a long time, when is somebody going to start listening?”

-Anonymous Spa Conference Speaker

With so many resources at hand for the spa industry to perform better, faster and stronger, one has to wonder why there’s so much difficulty meeting challenges generated by technical and social change. Read More

Make Your Moonlight your Sunlight; How to make Money during Holiday Season

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We’re talking with Norm Bond global entrepreneur. Norm has just published his new book Make Money Online with Holiday Marketing. 

Linda- Hi Norm. Recently I’ve noticed more activity around the topic of entrepreneurship but I don’t recall seeing anything like your book. What inspired you to write it?

NB-Holiday marketing is an industry that a lot of people don’t pay attention to and it’s actually an opportunity to market year-round. Read More

Why Your CEO Needs to be Tweetin’

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As a spa trainer and consultant I do a lot of information gathering. Two of my sources are LinkedIn’s Pulse magazine and articles on Twitter. Twitter’s information is in real time, fast moving and can be customized to appeal to specific demographics. It makes me wonder why more C-Suite executives from the hospitality industry aren’t using Twitter to reach a broader audience.

According to Leslie Gaines-Ross of Weber Shandwick, a recent analysis in Harvard Business Review, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media.

None of those companies include hotel groups. Indeed when trying to find CEO’s from that sector who tweet, I was able to locate only three; Greg Marcus of Marcus Hotels, Mark Hoplamazian of Hyatt Hotels and of course Sir Richard Branson, Virgin Hotels.

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