How Digital Transformation Can Improve Marketing
Increasingly consumers are taking to the internet to make their buying decisions and review, research and purchase goods and services. These individual consumer behavior trends will outlive the global pandemic. The convenience of shopping online is an experience that millions of people are now enjoy. This scales mass marketing of consumer goods and successful business owners are looking to further expand the possibilities. Higher sales, increased engagement and better customer experience are being reported by companies that embrace an ecommerce strategy.
In New Delhi, Dhayalan Pagalarajan, Consumer Goods Delivery Head for Tata Consultancy explained. As more and more consumers take to net to make their purchase choices and even buy online, tracking individual consumer behavior trends have become possible. Due to this, the era of mass marketing of consumer goods has led to a more individualized approach to marketing.