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consulting

Do Spa Reports Equal Results?

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“We’ve been putting this information out there a long time, when is somebody going to start listening?”

-Anonymous Spa Conference Speaker

With so many resources at hand for the spa industry to perform better, faster and stronger, one has to wonder why there’s so much difficulty meeting challenges generated by technical and social change. Read More

Why Most Spa Websites are Losing Money and Damaging the Brand

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Article written by Norm Bond, Digital Marketing Manager for Moontide Consultants.

Digital technology is increasingly disrupting industries outside of the tech world.

Part of the reason why is that there has been a fundamental change in how people communicate. Attention spans are shorter. Mobile devices are abundant. And yet people still want the personal touch. They will reward brands and companies that make them feel special. Read More

Is Spa Product Training Dead?

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We believe that spa guests deserve a perfect service. But with 27% of spas at 0-10% in retail sales to service, we wonder if a perfect service is being delivered. Is product training for therapists providing all of the necessary information and tools? Or is something more needed? What gives?

If you missed our March 4th Blab no worries. In this segment we discuss product distributors, manufacturers and expansion of training. Tip:click your mouse on the verbiage to the right side of the screen to read the comments.

 

Next Blab-Can Introverts Sell?

Friday, March 11 7:30 p.m.-8:pm. Bangkok time |  7:30 a.m.-8:00 am East Coast

12:30 pm London | 11:30 pm Sidney,Au.| 2:30 pm South Africa |4:30 pm UAE 

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Talking Retail & Therapists: Our 1st Global Spa Blab

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Last year’s Professional Spa and Wellness convention made a huge industry impact with their retail Key Performance Indicators (KPI) benchmarking  initiative. So it comes as no surprise that a featured topic at this year’s convention is “Improving retail sales at your spa: four simple steps” .

For our first Blab we also discussed product sales but  from the perspective of “Therapists Making Money.” This topic totally aligns with the importance of retail selling in the global spa  industry.

One of the key elements is engagement. Speaking of engagement Blab.im is one of the hottest tools in social media today. It’s still in beta testing but we think it’s perfect for our industry. Watch it in action in the video below. Tip:click your mouse on the verbiage to the right side of the screen to read the comments.

We’ll be doing Global Spa Blab every Friday at 7:30 pm Bangkok time,  so don’t forget to follow us on Blab.im and join the conversation.

Service and the Global Spa Industry

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My interview with international marketing expert Norm Bond. I discuss the ethnic client, customer service, the impact of social media, changing demographics and of course spa training.

To listen click here>>https://youtu.be/otcVaSbJ_C4

2 Tips for Choosing High-Impact Education

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It’s  been said that there is comfort in familiarity. Many of us eat the same lunch every day,  wear the same colors and go to the same hair stylist for years (who never updates our look).   At work, we’ll use the same service providers and vendors mostly because;
 1. They’ve been around forever and it’s too much of a hassle to change.
2. You know where everything is located on their website. After all they never update it except for price hikes.
3. They’re best friends with the CEO of your company.

Read More

5 Shocking Secrets of Spa Therapists  

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I am based in Asia however it seems that when it comes to the spa industry in general, “don’t ask don’t tell” is the policy that folks often operate from. I had a massage the other day at a Five-Star hotel in my neighborhood. It was serviceable enough and I left feeling better. It was everything else that happened around the service which made the hair on the back of my neck stand up. Read More

Retail Selling is Easy – Three Tips to Increase Sales at Your Spa in 2015

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I’m going to give you three powerful tips in this series. This is number one and make sure you stay tuned to get the other two because together they’re magical.

When I consulted with spa management in the United States they would often tell me that their number one problem was getting their staff to sell retail products. But my experience in Asia has shown me that the same challenges exist, although they may be amplified by language differences. The primary cause is the same all over the world. Most therapists are introverts. They are shy people who don’t feel comfortable selling products. Read More