consulting

consulting

How Are Spas Gaining Their Competitive Edge?

consulting
featured image

Update: This show previously aired. Watch the replay here>this week’s Blab

According to Sandler Research ;

“Globally, the market is quite fragmented and is characterized by the presence of both local and international players that offer innovative products and great service to meet customer requirements.

The vendors in this market are adopting strategies like branding and are also differentiating their services from others to gain a competitive edge over their peers. Competition is expected to intensify during the forecast period.”
Read More

Spas Can Learn From Cosmetic Outlets!

consulting, training
featured image

Last week we received quite a bit of response from our Blab “How Cosmetic Outlets Slay Spas”. Everyone wasn’t happy and they let us know so. Many  felt as though dirty spa laundry shouldn’t be aired in public.

We never saw it coming. I must admit that it gave us pause.

But then we received an e-mail from the co-owner of one of the largest membership spa clubs in the U.S. who wanted to know more. Read More

How Cosmetic Retail Outlets Slay Spas

consulting
featured image

 

While too many spas continue to struggle with single digit retail sales to service ratios, cosmetic outlets like Sephora, Space NK, Ulta and Blue Mercury are experiencing revenue growth that dreams are made of! Read More

Do Spa Reports Equal Results?

consulting
featured image

“We’ve been putting this information out there a long time, when is somebody going to start listening?”

-Anonymous Spa Conference Speaker

With so many resources at hand for the spa industry to perform better, faster and stronger, one has to wonder why there’s so much difficulty meeting challenges generated by technical and social change. Read More

Why Most Spa Websites are Losing Money and Damaging the Brand

consulting
featured image

Article written by Norm Bond, Digital Marketing Manager for Moontide Consultants.

Digital technology is increasingly disrupting industries outside of the tech world.

Part of the reason why is that there has been a fundamental change in how people communicate. Attention spans are shorter. Mobile devices are abundant. And yet people still want the personal touch. They will reward brands and companies that make them feel special. Read More

Is Spa Product Training Dead?

consulting
featured image

We believe that spa guests deserve a perfect service. But with 27% of spas at 0-10% in retail sales to service, we wonder if a perfect service is being delivered. Is product training for therapists providing all of the necessary information and tools? Or is something more needed? What gives?

If you missed our March 4th Blab no worries. In this segment we discuss product distributors, manufacturers and expansion of training. Tip:click your mouse on the verbiage to the right side of the screen to read the comments.

 

Next Blab-Can Introverts Sell?

Friday, March 11 7:30 p.m.-8:pm. Bangkok time |  7:30 a.m.-8:00 am East Coast

12:30 pm London | 11:30 pm Sidney,Au.| 2:30 pm South Africa |4:30 pm UAE 

Subscribe to get all of our Blab updates.

Talking Retail & Therapists: Our 1st Global Spa Blab

consulting
featured image

Last year’s Professional Spa and Wellness convention made a huge industry impact with their retail Key Performance Indicators (KPI) benchmarking  initiative. So it comes as no surprise that a featured topic at this year’s convention is “Improving retail sales at your spa: four simple steps” .

For our first Blab we also discussed product sales but  from the perspective of “Therapists Making Money.” This topic totally aligns with the importance of retail selling in the global spa  industry.

One of the key elements is engagement. Speaking of engagement Blab.im is one of the hottest tools in social media today. It’s still in beta testing but we think it’s perfect for our industry. Watch it in action in the video below. Tip:click your mouse on the verbiage to the right side of the screen to read the comments.

We’ll be doing Global Spa Blab every Friday at 7:30 pm Bangkok time,  so don’t forget to follow us on Blab.im and join the conversation.

Service and the Global Spa Industry

consulting
featured image

My interview with international marketing expert Norm Bond. I discuss the ethnic client, customer service, the impact of social media, changing demographics and of course spa training.

To listen click here>>https://youtu.be/otcVaSbJ_C4

2 Tips for Choosing High-Impact Education

consulting, training
featured image
It’s  been said that there is comfort in familiarity. Many of us eat the same lunch every day,  wear the same colors and go to the same hair stylist for years (who never updates our look).   At work, we’ll use the same service providers and vendors mostly because;
 1. They’ve been around forever and it’s too much of a hassle to change.
2. You know where everything is located on their website. After all they never update it except for price hikes.
3. They’re best friends with the CEO of your company.

Read More