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Therapists Can Sell-Your Spa Retailing Tip # 2

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spa team yoga master and stylistIn my first blog your task was to have your therapists select their favorite place, food or person. They described their selection to their team members who should have been paying close attention to the body language, tone, animation and excitement level of the speaker telling the story. You should have been taking notes on each therapist to record their particular level of enthusiasm as no two people are alike. This exercise would help you to determine and set the emotional baseline of the therapist who is selling your retail products.

Tip #2This will take no more than 30 minutes depending upon the size of your group.

Today you will have your therapists select their favorite retail product sold at your spa which they use on a daily or regular basis. They need to be very familiar with the product and display the same level of enthusiasm as they did for their place, food or person.

It doesn’t matter if more than one therapist selects the same item.retail tip 2

Their assignment is to research every aspect of the product that a guest would need to know before making a purchase. The therapist should be able to talk about the smell, look, texture, benefit and active ingredients.  This is a homework assignment that they will work on overnight and make their presentation on the next day. They should also come prepared to answer basic questions that a guest might have pertaining to the product.

Again, if English is not the native language of your therapists have them speak in their own language. However let them know that within the week they will be expected to deliver the information so that the guest is able to understand them.

Linda Harding-Bond
Linda Harding-Bond is shifting the paradigm on spa retail training. Her Express Online Retail Training Course is exactly what's needed for post-COVID-19 spa re-openings. Designed to bring your therapists' retail skills up to speed, it will quickly position retail as a robust alternate revenue stream. Linda has provided training for many world-class organizations including The Oberoi Group, St. Regis Hotel, Anantara Hotels & Resorts, Shangri-La Hotels, The Resort at Pedregal, GoldenEye Resort and Spa and Six Senses Resorts. She is author of "Listen, Engage, Sell!: The Foolproof Method for Increasing Spa Sales in 7 Days or Less" and "The New Esthy Handbook: an Essential Guide for Novice or Nervous Estheticians". Connect with her at Linda@Moontideconsulting.com .
Linda Harding-Bond

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